It hasn't even been officially announced, but it still manages to grab headlines.
Wedbush Morgan analyst Michael Pachter has issued an investor note , in which he estimates that Grand Theft Auto V will sell "at least 18 million units." Furthermore, if it "maintains historical attach rates," it might even sell as many as 24 million copies!
And publisher Take-Two will need as many sales as possible, because Pachter estimates that GTAV has already cost $80 million in development costs. By the way, he thinks that same number will eventually go into Max Payne 3 , which means that long-awaited title better hit big, too. The current estimate for a GTAV release date is "TBA 2012," with some analysts thinking it'll arrive as early as the first quarter. And we're hoping that's accurate.
Red Dead Redemption has sold 11 million copies to date, so the company in question is quite used to huge blockbusters. And if GTAV does what it's supposed to do…well, Call of Duty will finally have some competition.