EA, THQ, Sony, and now we can add one more publisher to the mix.
Ubisoft has revealed their version of the online pass program; it's called the "Uplay Passport" and will debut with Driver: San Francisco .
If you're familiar with other online pass systems, this one won't surprise you. Either you purchase a new copy of the game, or you pay to play online. Presumably, the Uplay Passport code will be included in all new copies of any Ubisoft title that features multiplayer entertainment; if you buy the game used, you'll have to grab the code from the PlayStation Store or Xbox Live Marketplace. We don't have a price just yet but one can probably expect a $5 or $10 fee. Assassin's Creed: Revelations lead game designer Alexandre Breault said he wasn't aware of this new initiative, but it seems inevitable that Ezio's new adventure will be included in this program.
You shouldn't be too surprised; several Ubisoft executives have said before that they were looking into such a program. At this point, it seems like all major publishers are going to take this step.