It was a rumor for a day or two and now it has been confirmed as fact.
Sony has confirmed the PlayStation Network pass, which will debut alongside the launch of Insomniac's upcoming shooter, Resistance 3 . The pass is a new online initiative, which – unsurprisingly – will be for games with online capabilities. Any games that are part of the program will come bundled with a code that can be used once, and grants users "full online access for that title." Sony says it allows them to "accelerate our commitment to enhancing premium online services across our first party game portfolio."
We've been seeing something similar from EA Sports (and THQ) for quite some time. Such online pass programs are viewed as a way to combat the sale of used games, as publishers have often complained of never seeing any profit from that massive secondhand industry. No further details were available for Sony's PSN pass, but you can expect the full unveiling soon.