It's "total Call of Duty immersion" and the proceeds go to charity. How can you go wrong?
Activision has revealed Call of Duty XP , a two-day event in "a secure 12-acre compound in the urban confines of Los Angeles." It'll take place between September 2 and 3, and those 48 hours will be loaded with everything from multiplayer peeks at Modern Warfare 3 to keynotes and panels. But it doesn't end there: they'll unveil the "full feature functionality" of Call of Duty Elite, plus they'll put on a $1 million tournament sponsored by Activision. Publishing boss Eric Hirshberg told Joystiq that it'll "set a new bar for experiential live fan-based events."
"We are constructing a full-scale replica of one of our multiplayer maps as a paintball stadium for fans. We're reconstructing the legendary level from Modern Warfare 2, The Pit, which fans can actually run. You'll be able to eat at Burger Town from Modern Warfare 2.
We're going to have keynote speeches, press conferences, panels with all of the key developers, and the ability to get to the know the developers up close and personal. We don't have the full schedule of speeches, but it will be anything you want to know to get a behind-the-scenes look at the development process and the people responsible for creating the game and the franchise. Obviously we're going to shine a big spotlight on our developers at this event."
Over 6,000 tickets will go on sale on July 19 for $150 apiece. And as the event will cost "far more" to produce than any amount they could drag in, don't think of this as another ploy for cash from Activision. Just think of it as the ultimate two-day fanservice event. Besides, 100% of the ticket sales will go towards the Call of Duty Endowment, a non-profit organization that Activision founded; it helps returning veterans find jobs. Hirshberg finished:
"Every ticket will be good for both days and you won't want to miss either one of them."
And by the way, they say they're closing out the show with "AAA talent." Gonna go?