Ever since the PlayStation 3 dropped to $299, Sony has enjoyed seeing sales numbers rise on a continual basis.
Might another price drop be on the horizon? According to MCV , experts expect Sony to announce a price cut for their console at GamesCom in August. The European source claims the retail tag will fall from £199.99 to £179.99, and there's also talk about Microsoft and Nintendo jumping in with various consumer-friendly bundle opportunities for the Xbox 360 and Wii. Price cuts for all hardware would be most welcome, though, as the software market is down in the UK in a year-over-year comparison.
Codemasters boss Rod Cousens also expects consoles to drop in price before the end of the year, and analyst Nick Parker added:
"£199.99 makes sense as it keeps Sony’s options open for another drop, but they could be more aggressive."
The Wii can be found on some shelves in the UK for only £99 and the bottom line is that hardware sells better at a lower price. Might we see a cheaper PS3 – and maybe even a cheaper 360 – before 2011 is over? It could really ignite a big holiday hardware rush if done in the fall.