And we don't blame him even a little bit.

For some time now, various eye-catching headlines have been produced based on new Battlefield 3 details from developer DICE. Some of those headlines have come from Rendering Architect Johan Andersson's Twitter page , and after several articles were made that either twisted Andersson's words or made rash assumptions, the DICE employee is through dishing on BF3 details. He did have a few parting messages, though:

"To reaffirm, we are optimizing #bf3 for _all_ platforms to take advantage of their resp. strengths & create an awesome shooter experience."

"I love talking directly to gamers, but too many troll journalists out there so think I’ll have to shut up about #bf3 details for now, bye."

The last might've been due to a particularly scathing Examiner headline that read, "DICE Favoring Xbox on Consoles After Cursing Out PS3 Fans." Andersson was annoyed at the source taking what he said a little out of context, and replied on his Twitter feed- "Omg, he didn’t even post the tweet I was replying to. sigh." You know, we sort of saw this coming.

In order to get attention and traffic, game journalists have taken to "spicing up" their headlines. The actual content doesn't always reflect the headline and sometimes, the information is grossly exaggerated or there's 99% assumptions and very little actual news. We could say that we saw all those headlines, that we compared them to what DICE has said in the past month, and knew that all we could do was create more sensationalistic headlines…and we didn't.

But once again, the culture of online gaming journalism is making us all look bad. 🙁

Related Game(s): Battlefield 3

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Nas Is Like
Nas Is Like
11 years ago

Troll journalists…gotta love 'em.

So many trolls nowadays, actually. I didn't expect journalism to be one of them.

jimmyhandsome
jimmyhandsome
11 years ago

….where have I seen this kind of behavior before? Oh yea! The PSN outage!

Anonymous
Anonymous
11 years ago

"Boogie Woogie Man" Jimmy Valiant! Nice.

We're used to this stuff. We just ignore the rantings and ravings coming from San Francisco and the basements elsewhere. Sadly, too many others drink the Flavor-Aid.

Beamboom
Beamboom
11 years ago

… not to mention talk about the ps3-version prior to the Crysis 2 launch. *That* was ugly.


Last edited by Beamboom on 6/21/2011 10:14:45 AM

jimmyhandsome
jimmyhandsome
11 years ago

Controversy sells, I guess. In all kinds of journalism.

Ben Dutka PSXE
Ben Dutka PSXE
11 years ago

I would also like to add that this doesn't speak well of those who READ game news, either.

It's clear that the vast majority only read headlines. Otherwise, the tactics of these journalists wouldn't work. The only solace I take is that this isn't much different than other journalism now. 😉

Cesar_ser_4
Cesar_ser_4
11 years ago

still Ben, this is exactly why you shouldn't let John Shepard write for psx… just kidding

mastiffchild
mastiffchild
11 years ago

Dead right Ben. Thing is, this time around the only crime of the PS3 criwd was having(literally) a =handful among fifty effin MILLION games who didn't understand that a PS3 cannot display games at the same level a purpose built, new gaming PC can-the vast majority were more than happy with what DICE showed on telly.

Sadly, though, a lot of PC and 360 blowhards had to camp it up believing EVERY PS3 owner had deluded themselves into thinking a PS3 is more capable than i7 equipped and over clocked, liquid nitrogen cooled ultra rig of the future. NOBODY thought that-NOBODY and yet these stories got read to the point Dice have taken this stance and stopped to talking to ALL of us.

I just hope the gamers on every platorm realise just who messed this one up and steer clear of blaming the Sony crowd this time round. Every platform has a few idiots who don't get tech but the amount of suposedly level headed PC/360fanvoys I've seen revelling in the "idiocy" of the fanboy infested waters of the PSN over this has amazed me. The stories only stayed hot because the people supported the ludicrous claims because they MADE THEM FEEL BETTER ABOUT THEMSELVES for a minute so bugger whether its, y'know, half believable!

I've been shown up many times by fellow PS3 gamers but I've never been as ashamed to call ANY of them(even the idiots who were annoyed with Dice to start with, all five of them, as their only crime is being thick)my peer as I have been with those who supported this BS from day one. I now have more people making me feel bad about PC and 360 gaming than I EVER have about PS and it's buyers and fanatics.

It's like the whole bunch of them have had their reading skills eroded by the nonsense we all suffered, every two seconds a new story, with the PSN hack and outage so that now they feel they can believe ANY old shite that gets put on ANY site or ANY blog just as long as it fits their purpose and worldview.

Dice have already shown that they understand it IS a tiny minority of deluded PS3 owners who were used to make this into a story and that by answering these questions to fans they're also serving a brigade of lazy, non journalists(without so much as a single vocational qualification between them)willing to twist whatever they say into the most attractive shape for the zealous 360 and PC fanboys to chow down on.

Dice are right to stop the feeding fenzy but it's mighty sad that gamers, in their haste to condemn and laugh at other gamers, have made it possible at all when talking to us helped both Dice and us as they could make the game better by addressing our concerns-make it better for EVERYONE wherever they might game.

Simcoe
Simcoe
11 years ago

Ben it's not just online gaming journalism, the 24-hour cable news channels are quite good at making sensational headlines out of weak content.

mastiffchild
mastiffchild
11 years ago

But that goes as quickly as it comes. the issue wioth the online, blog cocks is that you have a constant warble of opposing fanboy support on the comments justifying their idiocy on a minute by minute basis so they KNOW their idiot readership is baying for ANOTHER anti Sony story made up to look like very PS3 owner thinks their console is capable of miracles-when we're actually pretty sane about the limits of a six year old design.

This whole thing rumbles on because of the fanboys in the "media" AND those in the comments. They justify each other because they WANT things to be the way they are written and not the way they actually are and there's no symbiosis like that on TV. The fanboy blogger feeds the fanboy comments which feed the fanboy blogger and so on. It's such a feeding freenzy that anyone purporting to show them any common sense will instantly be abused and shouted down as a PS3 fantard-so comfy have they grown in their self imposed ignorance. It's slimy and embarrassing for ALL gamers.

What I DON'T get is why the level of hate for Sony? Why the level of hate for their gamers?Why?Sony have done as much as Nintendo and more than MS ever has to bring gaming to the masses and continue to support casual and core alike-again, what have we all done? I'm sure there's just as many Wii and 360 owners out there who have no idea about bleeding edge PC performance as the handful of dimwits these articles were based on but OUR goons were picked on.Why? It'snot a representative slice of PS life, it's a tiny non existent minority. Stop it FFS.

Excelsior1
Excelsior1
11 years ago

you know what dice is running into? backlash from the ps3 footage shown becuase it does not look nearly as good as the pc footage we saw. also, ea's hyping up the game like its the second coming creates unresonable expectations that are hard to meet.

if developers talk the talk like that they better be able to blow people away when they show a game. i knew ea has had a habit of showing pc footage. i remember how great i thought the moh screenshots looked. the console game itself didn't look neearly as good.


Last edited by Excelsior1 on 6/21/2011 10:37:36 AM

aaronisbla
aaronisbla
11 years ago

thing is, the game still looks great. Not sure why or how this got blown out of proportion, i think most gamers excepted the fact that the pc version would look better. anyone surprised by this is foolin themselves

mastiffchild
mastiffchild
11 years ago

About TWO people were upset. The rest of us KNOW a PS£ is never going to match a top end PC-Christ a lot of us have BOTH already!! It was, in the cases I saw(and there were about three of them),just people who didn't realise that the PC version's features weren't possible on a console yet and who took Dice's word's that the game would be as equal as possible across all platforms to mean something it didn't. Most of us know that wasn't what they meant and that they DID mean as close as it IS IS as close as they could manage.

The ONLY blame for EA and Die is that they could, maybe, have seen which way this was heading before showing on JF as there were a lot of comments woried it would be WORSE afer no copnsole stuff got shown at E3. sime of those comments had started to pick on the way Dice had said things unfsirly even at that time so EA could have guessed a dew people would cry foul when the PS3 version wasn't1080p. Then again, it'sa TINY crime and we shouldn't be so daft as to expct a console game six years into the cycle to match a PC from this year's performance.

It's just as true that MOST PC owners won't match that performance either-most of us don't have rigs upgraded enough to show BF3 at top[ settings and Those PC owners without new rigs don't kick off, do they? I stand by this being an inflated and BS story overall.

Mornelithe
Mornelithe
11 years ago

Say what you will, but at least in real life the threat of getting your ass beaten for running your mouth keeps many people from opening it in the first place.

Examiner and Kotaku need such real-life deterrents in their offices, I think. The internet is free for all of us, I realize this, the problem is…some people don't deserve to be free. Their actions and their lack of self-restraint, dictate that someone must always be a surrogate parent to them.

It's sad, but we are human, after all. Can't expect much.

Danny007
Danny007
11 years ago

This sucks. Battlefield 3 looks awesome, I want info on it. Thanks a lot journalists.

Agent_47
Agent_47
11 years ago

The ps3 footage of BF3 does look bad when I
compare it to what I've seen of Uncharted 3.
I know dice can do better then that. I guess
I can chalk this up to having to be the same as
the 360 version.

Clamedeus
Clamedeus
11 years ago

It might not be Uncharted quality but it still looks pretty damn good though.

Godslim
Godslim
11 years ago

uncharted has a different type of graphics tho its more cartoony than bf

Alienange
Alienange
11 years ago

So journalists can't spice up their headlines now? It makes them trolls does it? So what do we call it when a dev "spices" up their game footage for hype and "trolls" the franchise they're trying to compete with?

Go on Mr Andersson, we're listening.

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Well put.

Excelsior1
Excelsior1
11 years ago

@alienage

that's an extremely well put comment. ea sure did do a lot of "spicing" up of its comments on bf3 no doubt wanting to create headlinrs.


Last edited by Excelsior1 on 6/21/2011 2:53:02 PM

Jawknee
Jawknee
11 years ago

It's one thing to "spice up" a headline, it's an entirely other thing to twist what some one said and misrepresent their position.

Ben Dutka PSXE
Ben Dutka PSXE
11 years ago

One gigantic difference, Alienange.

What they're doing is promotion. The entire premise revolves around "spice." What journalists are supposed to do is NEWS. No spice whatsoever is a requirement.

But obviously, that rule has long since been broken in a million different ways.

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Headlines are a form of promotion as well.

big6
big6
11 years ago

I'm calling out Kotaku on being the king of Troll Journalism! Man, those guys are annoying…

DjEezzy
DjEezzy
11 years ago

I don't think the hype is setting unreal expectations at all. I mean after all this is only what Activision does with every single one of their games and it works almost every time. The hype is exactly what EA need if they want to ever compete with CoD numbers wise… I mean really anybody who really games knows from the start that PC will always look better. I really think the whole outcry over the ps3 not looking as good as the PC version is exactly what this article is talking about. Trolls who twist words and exaggerate everything.

Godslim
Godslim
11 years ago

have to aggree after see the b3 footage its got alot of people hyped up about it and bf already has a fanbase on all consoles including pc…..ea needs the hype

WorldEndsWithMe
WorldEndsWithMe
11 years ago

The thing is, if you don't bring in constant traffic or have a lovely returning community like PSXE you don't make any money. I like Ben's articles about the changing face of gamers and how the stereotypes don't apply any more but I also have to face reality, when I'm out there on the internet gamers disgust me more often than not. I say "out there" because this site is like a haven for thoughtfulness. Even our worst fanboy wars are just a drop in the ocean quickly forgotten.

As far as BF3 goes, they brought this on themselves. I could have told you all of this was coming. You don't wear a meat vest to a dog fight.

Underdog15
Underdog15
11 years ago

You're exactly right.

If dev's are that uptight about their tweeting being taken out of context, they shouldn't be tweeting. And if they need it for free marketing, then they should be hiring a Public Relations person to do it for them. That way, foot is never (or rarely) inserted into mouth. A PR person's job is to make it hard to be misunderstood in a way that would bring upon negativity. lol

Anyways, it's not media he should be getting mad at. Media is media is media. It's the way it is. If you can't take the blame for writing something that could be misunderstood, don't blame the people that need to make a living on news. Blame the morons that only read the headline and never the article.


Last edited by Underdog15 on 6/21/2011 2:18:08 PM

Ben Dutka PSXE
Ben Dutka PSXE
11 years ago

It's true. And what's that say about the gaming community? …wouldn't we be much larger if more gamers were grown up?

It seems most just want to go to communities to rant and hate. That's concerning.

Excelsior1
Excelsior1
11 years ago

you know what's odd is some developers are masters of talking up their games and showing footage that knocks people's socks off. others, seem to know how to shoot themselves in the foot. obviously it's really a tough balance to strike.

that on rails kinect fable game shown at e3 is a great example of shooting yourself in the foot. i read on cvg were peter m. said that kinect in fact does have limmatations becuase it doesn't have buttons, or a navigation controller. he admitted that navigation is tough on kinect, but said kinect does a great job of capturing and conveying emotions. whatever that means.

FM23
FM23
11 years ago

HA…gaming journalist are turning into the media.

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Then where's my liberal media bias? Oh yeah, it's gone over to MS' side.

Bloodysilence19
Bloodysilence19
11 years ago

there will always be trolls no matter what, nothing you can do about that. Plus when doesn't the news not twist words someone says, its been that way for awhile. I think people though keep forgetting that bf3 is being mainly dev for pc and thinking the console version will look as good as pc your off your nut. What they showed on jimmy fellon was a pre aplha code, they tweeted that once people starting complaining it doesn't look good as pc. The game doesn't come out for months, and people thinking it should be in the final stages of retail version or something. People should just wait till the beta comes out or demo before nip picking the crap out of bf3

Sithis
Sithis
11 years ago

Wait a second. What exactly did the Examiner article in question say?

karneli lll
karneli lll
11 years ago

He deserves to be trolled, they've been talking smack for a while now and all of a sudden they act like the victim! All that matters is the quality of the game, he should let the game do the talking.

Wissam
Wissam
11 years ago

Good. that's does't change the fact that the game still looks pretty mediocre on PS3.

Godslim
Godslim
11 years ago

tbf the gamplay for ps3 looks no where near as good as pc graphics wise but its sure does still look good….i still dunno if it will beat cod tho…..the story will need to be pretty deep and nice fast paced mp

Qubex
Qubex
11 years ago

Troll journo's… they should feature The Hobbit troll armies to be slain by the good 🙂

Q!

"play.experience.enjoy"

___________
___________
11 years ago

funny, davids been singing this tune for years!
tis the problem, journalists take your words and twist them however they can to garner as many hits as possible!
does not speak well of gamers though, i mean are they that f*cking anal?
if there so f*cking worried about getting the best looking version why the f*ck are they looking to the ps3?
its like saying i want the worlds fastest car thats why i purchased a kia!

Zorigo
Zorigo
11 years ago

TBH, good for this guy, i'd do the same if these journos were slagging off irrationally. Its just ridiculous

BikerSaint
BikerSaint
11 years ago

I just watched the "pre-alpha" trailer of BF3's "Thunder Run" battle tank gameplay, and all I got to say is "WOW" .

Those tanks are moving at a good 40-45 MPH clip & still….the incredible detailing of the shrubs & tire tracks alone, as they're zooming right over them, is just simply amazing to watch.

And also watching those massive explosions from the A-10 Warthogs & Jets as they roared over and dropped their payloads had my jaw dropping too.

Battlefield 3: Thunder Run Tank Gameplay Trailer
http://www.youtube.com/watch?v=9UwOrl036_A