Well, yeah, you're gonna need some help in this battle.

After saying the impending throwdown between Call of Duty: Modern Warfare 3 and Battlefield 3 was a "heavyweight fight," EA Games president Frank Gibeau told The Guardian that his company is preparing a two-pronged approach to dealing with the Activision mega-blockbuster franchise. In order to "go after the shooter category," EA will alternate between two major franchises: Battlefield and the recently reestablished Medal of Honor . As it turns out, the teams responsible for both titles are actually working together "so they can share tools, technologies, innovations, without feeling like the same games." It isn't a bad idea; we applauded Danger Close for their last effort .

And with a little more help from DICE, you could have two franchises that – when put together – could grab a large chunk of the FPS market.

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Sanjuro
Sanjuro
9 years ago

Battlefield is sounding better and better every day


Last edited by Sanjuro on 6/14/2011 10:13:21 AM

coverton341
coverton341
9 years ago

Is your avatar Toshiro Mifune? If so, excellent choice.

OT: Yes, Battlefield is looking like my game of choice for FPS for sure.

Sanjuro
Sanjuro
9 years ago

Yes it is

Excelsior1
Excelsior1
9 years ago

good luck with that ea. moh was one ugly looking game and sold a tiny fraction of cod bo. bf3 looks good but i seriously doubt it will reach even a fraction of mw3 sales. ea wants this be heavyweight fight but it really isn't until they are a proven contender.

i wish they would just shut up and concentrate on making the best game possible. ea is starting to sound like its employees in its forums. arrogant a-holes. also, if those stories are true about ea cutting content out of bf3 for preorder bonuses i won't even consider buying the game.


Last edited by Excelsior1 on 6/14/2011 10:18:10 AM

TheHighlander
TheHighlander
9 years ago

Well, based on the comments of folks here MW3 doesn't look much better (if any) than Black Ops. So if that's true, there is an opportunity for EA to capitalize on. Also, I've heard some shooter fans expressing Call of Duty fatigue, so perhaps it's time for a different franchise to shine?

79transam
79transam
9 years ago

MOH was by far the best FPS single player experience I have had in a very very long time. The MP was fun I thought but needed better matchmaking and a few other small details added and enhanced. I sold BO and still play MOH and BFBC2 as I honestly believe both games are more fun to play

Excelsior1
Excelsior1
9 years ago

@highlander

well, i've heard mw3 preorders are even higher than cod bo so there's no real evidence of cod fatigue. analysts have said they expect mw3 sales to be even higher than cod bo so it's going to take something spectacular from ea to even approach the level of success of the cod series.

i still think it will take activision making a really bad cod game to dislodge some of those fans. the sooner it happens the better. it's not healthy for the industry to have one game sucking up all those sales.


Last edited by Excelsior1 on 6/14/2011 10:41:06 AM

Nas Is Like
Nas Is Like
9 years ago

@TheHighlander

That's why it's good to wait until the game comes out before judging it.

zabak74
zabak74
9 years ago

if you think MOH was "ugly looking game" it's time for you to get NEW TV….BTW sales number doesn't always reflect QUALITY. That's like somebody trying to convince me Budweiser is the Best, because it's most selling beer, right ?

TheHighlander
TheHighlander
9 years ago

Whatever guys,I can't stand either franchise, shooters are not my thing. All I was saying was that perhaps it's time for another game in the genre to shine.

79transam
79transam
9 years ago

zabak, agree with you 100%

Highlander I also agree with you, COD is an old warn out product(for me) and is no longer an opening day priority for me


Last edited by 79transam on 6/14/2011 11:04:20 AM

LegendaryWolfeh
LegendaryWolfeh
9 years ago

Well, you're telling them to shut up, but it's not like EA is making the game, DICE is. It's EA's JOB to talk about it and market it, kind of one of the major things being a publisher is about.

Also I have to agree that I didn't like MOH, but I loved them on the PS2 so I can only hope the next one will be better. And still, it doesn't matter about sales when you're talking about the quality of a game (though obviously you'll wish the quality games get the sales, they don't always.)

Excelsior1
Excelsior1
9 years ago

@legendary

ea can talk up their game. that's fine, and you're right that's a publishers job. ea spends so much time talking about cod though. it gets old and irriatating to here them go on and on about cod. ea talked a big game with nfs shift2, and look how that turned out.

you are also right about sales not representing quality. i have no idea why the cod series gets the obscene amount of sales it does. it's a decent run and gun shooter, but i see nothing in its quality that warrants those type of sales.

i also agree with some of highlander's sentiments about shooters. they are getting old, and they aren't my favorite type of game either.

to all the people rooting for cod to fail i say what's the big deal of cod is replaced by yet another military fps? nothing's really changed, and we still have a market oversaturated with fps.

Jawknee
Jawknee
9 years ago

"if you think MOH was "ugly looking game" it's time for you to get NEW TV"

I have a new 55" Bravia and yes, I think it was an ugly looking game. It was just more Unreal, glitchy nastiness we have come to expect from that dated engine. The MP portion looked a bit better but that's only because it was using Frostbite.

If you think MOH was a pretty game, then you have very low standards.

mindmurderer69
mindmurderer69
9 years ago

just remember the creators of COD don't even work for infinity ward and took a large chunk of the team cod fans have come to love. the only thing that might save them is IW teaming up with sledgehammer. the only difference ive seen mentioned is the ability to turn your scope on and off other than that its going to be the same old same ole "yawn". i for one need something new and improved and cant wait for October for BF3. and with all the other great titles comming in Oct. i for one wont have the money or need for another "yawn" cod title

OPHIDIAN
OPHIDIAN
9 years ago

I'm glad they are putting up some competition to COD. Won't stop it from selling millions though.

Kiryu
Kiryu
9 years ago

David Jaffe's comments on Battlefield 3

"I like everybody else have been wonderfully blown away by the tank scene in Battlefield 3 [shown off at EA's E3 conference]. But as I was sitting there – and please know that Battlefield is one of my favourite series, so I'm not knocking on it, I mean, I really love it – I realised that what most people are talking about is how amazing it looks, and that to me is potentially worrisome. It's not that I don't think DICE should get that kudos; they deserve it and their game looks beautiful.

I'm also not saying it's not going to be Game Of The Year, it might very well be. The artist and the programmers and everyone who scripted that sequence should be bought a round because it's great, great work.

But when you look to the press, you don't hear them saying: 'Yeah, but as great as this looks and let's write about that and be very positive about that, you're still kind of just sitting behind a turret and aiming and shooting – and we've been doing that since Battlezone.'

I'm honestly not trying to be like, 'we need to be totally pure and forget graphics,' but there is a balance to be struck. And when I hear people say that E3 looks conservative, to me, I don't think the journalists have done a good enough job holding our – as in developers' – feet to the fire."

TheHighlander
TheHighlander
9 years ago

Yeah, but you know, if you're playing a military shooter, and tanks are part of the game, there's really only so many ways to implement the use of a tank on the battlefield. If the entire game is that, then OK, criticize away, but I think Jaffe is being a bit pompous complaining that a tank in a game plays like…well…a tank in a game.

Lawless SXE
Lawless SXE
9 years ago

Highlander, he's not really complaining abot a tank playing as a tank would, he's complaining about journalists getting over-excited about something that we've seen dozens of times before at the expense of creativity. In that respect, I agree with him.

TheHighlander
TheHighlander
9 years ago

OK, I gotcha, in that respect, I'd agree too. Perhaps we're becoming jaded as we age, but I find it very hard to swallow the faux excitement of some of gaming's "journalists".

___________
___________
9 years ago

yet again david hits the mickey on the head.
hes right journalists do focus FAR too much on graphics these days!
when it boils down to it how have shooters really evolved in the past few years?
better AI and more destructible environments, thats all i can think of.
come on, we can do SO much more then that!

TheHighlander
TheHighlander
9 years ago

Mr Underline,

I can't figure out *why* it has taken so long to get destructable environments, or better AI. Better AI is something I think everyone has wanted since just about day 1 with this kind of game. Good AI makes playing against the system challenging without being stupid because the AI resorts to cheating.

Destructable environments just seem like the natural way to go. inFamous 2 has pretty good destructable environments, it's kind of satisfying to watch a tree explode into a shower of leaf debris when you blast a car sitting next to it.

___________
___________
9 years ago

especially since its a car racing game, with missiles flying everywhere destructible environments just seem like a no brainier.
watched xplay today and they had a interview with david, he was asked is there one thing that worries you with the industry today?
he responded simply the budgets, he pointed out a example a dev he spoke to at the show was working on a game with a budget of 70M!
he said i wish developers would sacrifice 20% of the graphics to bring down the costs, and also to add more things gameplay wise.
allot of games these days dont do things gameplay wise simply because of graphical limitations.
either that or because so much time is spent on graphics theres by the time they get to the most important part of the game it gets the scraps.
hes right.
as ive said a million times give me a game with fantastic gameplay but crap graphics over a game with even mediocre gameplay but such good graphics it makes uncharted 3 look like the original crash bandicoot!
i like pretty graphics as much as the next guy, but as ive always said a boring game that looks good will always be a bad game.
a fun game that looks crap will always be a good game.
graphics are one of the LEAST important things with games, the sooner developers realize that the better.

little ot, but you seen the tech demo nvidia released awhile ago for ray tracing?
just saw it last night, cant remember what its called but its on there website.
you can download and run it and it lets you play around with cars, environments, lighting effects things like that.
gobsmacked how good it looks!
i mean the texture detail is not the best ive seen on a PC, but just the way light is reflected was truly amazing!
i had a bugatti on there, and looking at the chrome on the vents at the back of the car i could actually see a reflection of the building behind me.
never have i noticed lighting effects like that, my jaw just hit the ground!
im starting to change my tone on ray tracing now that ive seen how much it can improve things, i mean i swear to god the chrome vents looked freaking real!
and i thought GT5 looked good, this was just unreal!

dkmrules
dkmrules
9 years ago

Why dont they nix medal of honor and just focus on battlefield 3 and its future iterations?

jimmyhandsome
jimmyhandsome
9 years ago

because it sounds like they will alternate between a MoH and Battlefield game each year; ie next year we will see a new Medal of Honor game.

I guess its better than what Activision is doing and shamelessly releasing a new CoD game every year.

79transam
79transam
9 years ago

Because MOH did sell well, and offered a very different and very good(IMO)single player experience and a decent MP experience. The market is big enough to support all 3 games if each offers something unique.

Lawless SXE
Lawless SXE
9 years ago

Changing the name doesn't mean a whole lot unless the games look and feel distinctly different. That being said, I see not enough differences between the two series to really allow that. They're both modern shooters that lean slightly towards realism over the arcade-y action set forth by CoD. The sharing of technology implies the next MoH will use the Frostbite 2.0 engine, which means that the developers will have to tweak something to make it look different, although I must say, setting Battlefield in cities and the like, while MoH takes the stage in more natural environments is a good prospect as it makes them seem slightly different. They do need to take one either the super-realistic or super-arcade route, because balancing the pair somewhere in between just isn't good.
Peace.

matt99
matt99
9 years ago

I thought MoH was a good game, it just needed to have a longer sp campaign and maybe polish the gameplay a little but well worth playing.

PorkChopGamer
PorkChopGamer
9 years ago

So, what happens to Bad Company?

WorldEndsWithMe
WorldEndsWithMe
9 years ago

the proverbial shelf.

Weaverpsu
Weaverpsu
9 years ago

Excelsior, they already are a competitor. A lot of people think BF2 was the better game including me. Doesn't COD already hold things back? Silly reason to not purchase one of the best games out there.

I look at this like Rocky 3. EA is the hungry driven Mr. T and Activision is complacent Balboa. Watch the movie if you don't know what happened.

Excelsior1
Excelsior1
9 years ago

@weaverpsu

i was referring to sales. bf3 might turn out to be a better game but i don't think it will beat cod anytime soon in sales. ultimately, the market will decide who the winner is. anything is possible, though. things seem to go in trends. maybe cod days are numbered.

as for cutting content from the original game and using it as a preorder bonus that no doubt will be on psn as some overpriced dlc…well, i just hate stuff like that. ea's been one of the worse offenders out there regarding their handling of dlc, and overpricing it on psn.

Clamedeus
Clamedeus
9 years ago

You can't forget Activision, it's probably not as bad as EA with DLC, but 15 for a map pack?!?

JMO_INDY
JMO_INDY
9 years ago

Until BF has Zombie mode it won't sell anywhere near COD. I'm not a huge fan of COD but damnit I love me some Nazi Zombies.

Deathb4Dishonor
Deathb4Dishonor
9 years ago

MW franchise doesn't have zombies and neither does Battlefield and they seem to sell just well… So much for your theory

JMO_INDY
JMO_INDY
9 years ago

But as you will notice I didn't say MW did I? Nor did I say BF didn't sell well. I said COD and Zombies, which at least a logical person would put those together and figure out which one I was referring to. Also I would like to point out BO sold more than MW2 and BF2 so there goes your theory. Next time don't be trolling douchebag with no points to back your argument up. Learn to read.


Last edited by JMO_INDY on 6/14/2011 12:16:27 PM

Jawknee
Jawknee
9 years ago

Actually Death, Battlefield doesn't sell just as well.

So much for your rebuttal.

___________
___________
9 years ago

and dont be such a prick to someone whos trying to have a conversation!
christ!
zombies have helped CODs sales, but to say that till BF has zombies it will never beat COD is just ridiculous!
BF could have zombies and so much more and it still wont sell more then COD!
why?
because humans are like sheep, we have to be part of this me too crowd.
if you did a survey asking people why they bought COD i bet at least 87% would say because my friend does.
not because they like it, or it looks good, or it was cheap, or because they wanted to play it.
only purely because everyone else does!

Wissam
Wissam
9 years ago

By ripping an original content from the game itself into a DLC. yeah. what makes them better
Activation now.

DjEezzy
DjEezzy
9 years ago

Now this will be interesting. I think MoH was Danger Close's guinea pig. Dice are an awesome developing team. Can't wait till this drops whenever that may be.

DjEezzy
DjEezzy
9 years ago

In my opinion BF series is far better than MW series. It's marketing man. Activision pastes their ugly face to everything!!! Activision/COD is the definition of commercial. Plain and simple. The games are fun for that initial wow factor, but they get old really really fast. It's the same ol, same ol… I think if EA wants it to be big then they better get as much air time as possible promoting the game. TV Commercials, Magazines, Facebook, heck even those Slurpee cups at 7-11!!! LOL.

Lawless SXE
Lawless SXE
9 years ago

I thought this was blindingly obvious. But hey, at least EA aren't throwing Respawn's project into this fray, which is supposedly a sci-fi shooter.

Honestly, I don't see the point of it. MoH and BF, IMO, are too similar to differentiate from a gameplay and thematic perspective. Don't get me wrong, the two will be seen to be different by the masses, which will allow EA to sell them without the same sort of backlash that CoD has attracted.

I'd like to say more, but I have an idea for elsewhere, and wouldn't want to spoil it.
Peace.

WorldEndsWithMe
WorldEndsWithMe
9 years ago

Battlefield isn't all that known to console owners, but in time it could be a contender. I like the idea of a pincer maneuver to destroy CoD. MoH just needs to get better.

Zorigo
Zorigo
9 years ago

Nice to see this, those two are defo better than COD imo and if theyre helping each other out to get even better, well this sh*t just gets better and better

StangMan80
StangMan80
9 years ago

I still believe COD3 is the best COD ever. KZ 2 and 3, SOCOM4, MOH, and BFBC2 are all better games. sales don't show that, but they are all on such a higher quality level.
I wish we lived in a world where people would pay attention to quality and performance before they make a choice on which game to purchase.

StangMan80
StangMan80
9 years ago

Sorry, I met COD4. The First MW was maybe the best shooter of it's time but sadly, it's still the best COD of all time.

StangMan80
StangMan80
9 years ago

This is great news. There are already a lot of shooters out their that are better then COD. I don't get why it sells so much. But I hope this works, it's about time the COD franchise gets a awakening!
BF3 I know I am already getting. All of BF3's gameplay is looking amazing. and the bit I saw of MW3 didn't look so good and it wasn't even gameplay. that's a bad sign.

Godslim
Godslim
9 years ago

no way man that trailer does make it look good

Douchebaguette
Douchebaguette
9 years ago

To be honest, Battlefield 3 certainly seems good now, such as the CoD4 of CoD, but in a few years choosing between BF & MoH vs. MW & CoD could be like choosing between vomit & spit vs. feces & piss. Which would you choose?

At least there will now be a split balance within the fps section; there may be a fanboy war like no other.

Geobaldi
Geobaldi
9 years ago

And off topic: hacker attacks continue with Epic Games and Bethesda getting hit last week, and today CCP was hit. >:(