Well, yeah, you're gonna need some help in this battle.
After saying the impending throwdown between Call of Duty: Modern Warfare 3 and Battlefield 3 was a "heavyweight fight," EA Games president Frank Gibeau told The Guardian that his company is preparing a two-pronged approach to dealing with the Activision mega-blockbuster franchise. In order to "go after the shooter category," EA will alternate between two major franchises: Battlefield and the recently reestablished Medal of Honor . As it turns out, the teams responsible for both titles are actually working together "so they can share tools, technologies, innovations, without feeling like the same games." It isn't a bad idea; we applauded Danger Close for their last effort .
And with a little more help from DICE, you could have two franchises that – when put together – could grab a large chunk of the FPS market.