This really isn't the kind of publicity you want, especially when you have to face down the biggest game publisher and the biggest game of 2011 come fall.
The website Reddit has exploded due to what appears to be a shady move by EA concerning their upcoming shooter, Battlefield 3 . A Physical Warfare Pack has been revealed, which includes weapons, add-ons and new maps, and it's exclusive to GAME and Gamestation stores in the UK. That's not the problem, though; the problem is that – evidently – EA and DICE are chopping Battlefield 3 into little bite-sized portions of pre-order DLC. Basically, weapons and gear are being cut from the core game to be made into retailer-exclusive bonuses. Here's the supposed evidence:
"There’s probably no chance that anyone is going to see this comment but I’ll leave it anyway. I have a very good relationship with a person at DICE, who I don’t want to out, who came to me when the physical warfare pack was announced to get me to look through forums to find negative feedback about the pack that he could give to his superiors at EA. He was pissed that they had announced it without the go ahead of DICE and wanted to show EA the reactions of the community. He said they now have to do similar packs in other country’s in order to keep the balance."
Obviously, if true, EA making some extra cash by stealing content away from customers isn't going to go over well. In retaliation, it seems many gamers who have already pre-ordered Battlefield 3 are canceling their deposits. EA may respond to this in due time, but many suspicious consumers have long since suspected publishers and developers of stripping original content out of games to sell it as DLC at a later date.
And if that's true…we have a serious problem.
Related Game(s): Battlefield 3