You had to assume Sony would start with an apology.
To start Sony's E3 2011 press conference, SCEA president Jack Tretton offered a big thanks to their partners for sticking with them through the PlayStation Network ordeal.
And after saying that PlayStation 3 sales numbers are up over last year (which was the biggest year of the PS3 to date), he stated the obvious: consumers are the "lifeblood of the company." He adds that Sony remains committed to delivering a quality, reliable experience for all consumers, and says the "value of the platform is exponentially greater today than it was just a few yeas ago." Now he's moving into something special…yep, they're kicking off with Uncharted , and if you're watching, you know how amazing Drake's Deception looks. Welcome the Naughty Dog guys.
And we forgive you, Sony. Let's just focus on the future…and hope the hackers suffer a deserving fate.