From a news standpoint, I'm not sure any game really deserves to dominate the headlines in any given year, considering that in terms of actual news , most titles get the same amount of exposure. Each gets official press releases for a variety of different reasons and of course, each has advertising, which is separate from news and opinion articles.
The question is, does Call of Duty: Modern Warfare 3 deserve all the attention it will receive throughout 2011? Is it enough that it'll be the most popular game of the year? Is it a straight-up correlation? In other words, should the game that sells the most be most common in the world of gaming journalism? This is an even more interesting question when one considers the massive casual market for MW3; the fact that a great many CoD fans simply don't care about what's written. They're gonna buy the game Day 1 no matter what, yes?
And what is there to talk about, really? The game certainly doesn't have more content than other titles; it doesn't feature revolutionary elements (at least, we're pretty sure it doesn't) and in general, we all have a good idea what to expect. Essentially, I'm concerned that the majority of MW3 headlines that exist this year will be borderline useless: they'll either be based on the game's immense popularity and whether or not it's deserving of that recognition, or any number of unsubstantiated rumors that always revolve around high-profile titles. At the end of the day, we know it'll sell. We know what it is. We know millions want it.
But is there enough substantial information to justify the number of MW3 headlines we're going to see? …I think not.
Related Game(s): Call of Duty: Modern Warfare 3