By now, just about everyone on the planet has seen that crazy cinematic trailer for Dead Island .
It really served to amp up expectations but developer Techland doesn't want people jumping to conclusions. Brand manager Vincent Kummer told GamerZines that obviously, the trailer isn't representative of actual gameplay. None of us are surprised, really, and he adds that by now, gamers know the difference between CGI and in-game action. But some just haven't learned, and have made interesting assumptions. Said Kummer:
"We had feedback from people who were like, 'this is going to be Heavy Rain with zombies'. We want to make sure everyone is aware of what we're doing. But then again we have this element, the emotional stuff that people are actually attached to; we have that kind of appeal in the game.
And again, you have to say CGI and in-game is never the same. I think gamers know that by now; that CGI is just to show you a couple of gameplay elements. But in the end it's not going to be the same as what the gameplay is going to be."
That trailer exploded across the Internet when it first arrived and since then, Dead Island has been on everyone's radar. It was also controversial for its depiction of dead children, and allowed everyone to wonder: "what the hell is this game, and what's it really about?" Well, it won't look like that, but it certainly served it's purpose as a promotional trailer, don't you think?
Related Game(s): Dead Island