Analysts are already predicting that Grand Theft Auto V will be another huge hit; Michael Pachter anticipates 20 million+ in the sales department. But since GTAIV, Call of Duty has solidified itself as the most popular video game series of the generation. Can GTAV really vault back to the top?
The question is, has the industry shifted? Have the tastes of the mainstream/casual gaming culture altered? There's little doubt that CoD will continue to dominate the multiplayer department and nowadays, that translates to overall domination of the market. While it's almost inevitable that GTAV will boast a fantastic campaign, few are thinking the multiplayer element will be capable of competing with Activision's blockbuster series. Furthermore, those who love the multiplayer shooters will quickly slap down the $60; to them, the game represents hundreds, perhaps thousands of hours of entertainment. No matter how long GTAV is, that can't compete.
Or are we overstating the popularity of multiplayer and understating the immense cache the very name "Grand Theft Auto" holds? Although we haven't seen a new GTA entry for nearly three years now, everybody is well aware of the power of name-brand recognition. And when it comes to GTA, few game franchises can attest to an equal level of widespread recognition. Also, let's not forget that many presume open-ended, freedom-based interactive experiences to be the future of this industry, and recent efforts like Red Dead Redemption and inFamous have proven spectacularly popular. Certainly, GTA vs. CoD is a clash of the titans and in this ever-changing game landscape, it's tough to pick an out-and-out winner. Heck, that's probably impossible.
Well, whatever happens, it'll be fun to watch.
Related Game(s): Grand Theft Auto