There are always fun ways of advertising products.
Sony has teamed up with Edge and Schick to help promote consumer knowledge of three of the best PlayStation 3 exclusives to date: Killzone 3 , Gran Turismo 5 , and inFamous 2 . Okay, the latter isn't out yet, but we know it'll qualify. Anyway, as you'll see at the PlayStation Blog , there will be custom packages of Edge Shave Gel and Schick Quatro Titanium shavers designed specifically for gamers. They're not just depicting your favorite games; the products are contributing, too! You'll find an "on-package" code that you can enter at EdgeShave.com , and you'll receive one of the following:
Sniper Blast. Gimme. It's one heck of a creative promotion, and maybe we'll see more like it in the future. How about Uncharted 3: Drake's Fortune shampoo, or something?