There are always fun ways of advertising products.

Sony has teamed up with Edge and Schick to help promote consumer knowledge of three of the best PlayStation 3 exclusives to date: Killzone 3 , Gran Turismo 5 , and inFamous 2 . Okay, the latter isn't out yet, but we know it'll qualify. Anyway, as you'll see at the PlayStation Blog , there will be custom packages of Edge Shave Gel and Schick Quatro Titanium shavers designed specifically for gamers. They're not just depicting your favorite games; the products are contributing, too! You'll find an "on-package" code that you can enter at EdgeShave.com , and you'll receive one of the following:

Sniper Blast. Gimme. It's one heck of a creative promotion, and maybe we'll see more like it in the future. How about Uncharted 3: Drake's Fortune shampoo, or something?

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Temjin001
Temjin001
9 years ago

time to stock up on Shick. I love being a marionette of cross promotional advertising.

sony should team up with Trojan condoms. This way wives with husband's playing videogames can be mutually benefited at last ūüėČ

Underdog15
Underdog15
9 years ago

Or some tingle jelly for those of us who no longer need to use protection! woot woot!

slugga_status
slugga_status
9 years ago

Meh…I'll buy just to get the sniper power..

Underdog15
Underdog15
9 years ago

Sick! My beard grows pretty quickly, so I go through razors relatively fast. Sounds like I'll be getting lots of nice DLC!

Ludicrous_Liam
Ludicrous_Liam
9 years ago

I don't wanna shave off the few hairs I have on my lip xD
Tempting though.

WolfCrimson
WolfCrimson
9 years ago

I think… this goes to show that Sony KNOWS that PS3 owners are mature gamers… or at the very least, that they've hit puberty already.


Last edited by WolfCrimson on 3/15/2011 10:55:53 AM

Zorigo
Zorigo
9 years ago

XD who says anythings wrong with a bit of inventive thinking?

maxpontiac
maxpontiac
9 years ago

Agreed Wolfcrimson.

Zorigo
Zorigo
9 years ago

I dry shave so the foam isnt necessary but ill tell you, if that razor is over here in england, ill look into it, meaning to pick one up!

gumbi
gumbi
9 years ago

I hate gimmicks like this. Besides, I'm a Gillette man…

I'd rather they just charge me $5 for the sniper blast power. Now if I want it I'm going to have to go out to the store and tear through the schick products hoping to find the razor that has the DLC I want. Then I'll just give that razor away to a friend who uses Schick razors that would have bought one anyway. Yeah, this is a great idea… *Slap*

slugga_status
slugga_status
9 years ago

I'm pretty sure it'll likely be like the dr. pepper promotions that EA does. Give you the code, enter the code, and choose which of the three you want.

Excelsior1
Excelsior1
9 years ago

wow, that's really some premium dlc there.

maxpontiac
maxpontiac
9 years ago

Hey. I need to shave. I need to purchase shaving gel. I play Gran Turismo.

Makes sense in my book.

cLoudou
cLoudou
9 years ago

Guess its time to start shaving, and I don't mean the beard on my face.

coverton341
coverton341
9 years ago

Some pretty nice DLC and a cool promotion, but I shave with a straight razor…could I have a Dovo and a Thiers Issard custom GT5 car?

nilos95
nilos95
9 years ago

How about Sony teaming up with Gilette or something here since we don't have these brands here? Would be cool to have my Mach 3 shaver in infamous 2 colors!

SvenMD
SvenMD
9 years ago

I'm a Gilette guy myself…it's also recommended by the American Academy of Dermatology, therefore I get it free from my wife! ūüėČ

kraygen
kraygen
9 years ago

Well that's a pretty cool idea, gets some advertising out to some people who might not otherwise see it and gets people who already love the games to buy some shaving products they might not normally buy.

I'm still hoping thought that eventually the dlc would be made available for purchase off the psn as I'd rather not spend $30 on shaving products to get some minor dlc.

Underdog15
Underdog15
9 years ago

Can't decide on which DLC? Well, have I got the answer for you!

You're a mature guy, right? Well, mature guys need to shave. And since only the coolest mature guys are also into video games, you'll need to get this here razor which comes with DLC!

Wait… you're also interested in the other DLC it has to offer? Well, boy are you in luck! As a cool, mature guy, I think I can safely assume you have a lady friend. And summertime is on the horizon, which means your lady friend has to think about her bikini line! Well, get her a razor, too, and POW! 2/3 DLC!

But oh… so sad… that third DLC is just out of reach. Well, since you're a mature, cool guy with a wicked hot lady friend with a nicely shaven bikini line, it's only a matter of time before all that crazy sexual tension produces your very own mini mature, cool little guy. And they grow up so fast, don't they? Which means before your very eyes, your mini mature, cool little guy will grow up into a mature, cool guy with a wicked hot lady friend who needs a nicely shaven bikini line just like your wicked hot lady friend. And you wouldn't be a very mature, cool guy with a wicked hot lady friend with a nicely shaven bikini line if you didn't teach your own mature, cool guy who will in the future have a wicked hot lady friend with a nicely shaven bikini line how to shave, now would you? So it only makes sense you'll need to invest in a third razor package. So do it now while the DLC is hot!

See? Easy.


Last edited by Underdog15 on 3/15/2011 12:40:05 PM

Cesar_ser_4
Cesar_ser_4
9 years ago

sounds like an old spice commercial

Riku994
Riku994
9 years ago

I wonder is Drake's Fortune shampoo would give me hair like his?

Jawknee
Jawknee
9 years ago

Cool. I need a new razor.

SvenMD
SvenMD
9 years ago

Even though this is a Schick promo – I must recommend the Gilette ProGlide…it is quite good!

Jawknee
Jawknee
9 years ago

Ha, I usually use an electric razor as the bladed ones give me razor burn but I'll make an exception in this case. What's a little razor burn in exchange for some sweet inFamous 2 DLC? haha

DjEezzy
DjEezzy
9 years ago

This is pretty awesome actually. And Schick Quattro Titatanium is my preferred razor. Blows Gillette out of the water as far as a close shave. Not a huge fan of the edge shaving gel though. Nutrogena all the way. LOL.

SvenMD
SvenMD
9 years ago

Sounds like a neat idea. Luckily I only need it for inFamous 2 (unless of course the same DLC comes with some sort of preorder – cause you KNOW I'm preordering this game)

I like these kinds of promos, and some Uncharted cologne/aftershave/shampoo kit would be wicked sweet!!!(esp if it came with some DLC)

Alienange
Alienange
9 years ago

Nothing like sniping after a shave. I know which one I'M getting.

Lairfan
Lairfan
9 years ago

That's awesome. For me its the inFamous 2 one all the way.

BikerSaint
BikerSaint
9 years ago

Cool beans!

Guess I'll be packing up my cheap dollar store 20 for $2 throw-away razors for a couple months.

I've already installed the KZ3 Retro map pack that came with my Helghast Edition, so I just need those 2 other GT5 & inFamous 2 DLC codes & I'm golden.


Last edited by BikerSaint on 3/15/2011 5:27:35 PM

Jed
Jed
9 years ago

Oh god, Sony has just created shaving fanboys. *facepalm*

BikerSaint
BikerSaint
9 years ago

Jed
A big hairy LOL!

CONTRABAND
CONTRABAND
9 years ago

Not sure if im missing something but do I get to pick the DLC i want or do they just give you one at random?

BikerSaint
BikerSaint
9 years ago

Not sure, but I would hope they'd show each one that's included right on the container it's in.

I mean, there's no sense in pissing off the hand….er…face that feeds their mouths.

crunchy_nut_kid
crunchy_nut_kid
9 years ago

uncharted shampoo aye? i would kill to have hair like nathan drake! =)

___________
___________
9 years ago

you forgot one thing.
US ONLY!
AGAIN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
sigh, was getting really excited for the infamous 2 sniper power!
why is the ps3 even released outside the US?

DirtySkillzHD
DirtySkillzHD
9 years ago

Sweet i have been shaving with soap since i ran out of schick shave cream, now i can get too get a clean shave plus get my chevy ss :