We Dare may never come to North America but if it does, will the ESRB rating generate as much controversy as the PEGI rating?
The spicy Ubisoft production received a "PEGI 12" rating from the Pan-European Game Information board, and after reading up on game info and viewing that innuendo-laden video, many were confused. Well, both Ubisoft and the PEGI board have responded to the situation: firstly, PEGI says they consider content rather than context when rating a game. So in their eyes, We Dare only includes "mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing." …how that doesn't translate to a higher rating, we don't know. But Ubisoft has decided to pick up the slack and slap a "Parental Discretion Advised" sticker on the box. And here's their statement:
"We Dare is intended for a mature audience and Ubisoft created its marketing campaign accordingly. The PEGI ratings system is decided upon by a pan-European body and the rating for this game was bestowed by the independent PEGI board. Ubisoft has added a ‘Parental Discretion Advised’ sticker to the game in order to ensure that parents are informed of the potential sensitive nature of the game content."
Well, that's a first…a publisher saying the rating board wasn't strict enough with their game. But while we sort of understand PEGI's explanation, couldn't one consider context to be part of their description? Or is that just me? And what might the ESRB give it, if they get the chance?
Related Game(s): We Dare