Battlefield: Bad Company 2 was one of 2010's best, but even the most ardent fans will agree that downloadable content didn't exactly explode after the game's release.
It appears developer DICE underestimated the game's popularity and as a result, the DLC offerings were few and far between. But they say they've learned their lesson ; they vow to better support the large community after Battlefield 3 arrives. In speaking to Game Informer, DICE executive producer Patrick Bach admitted that not releasing a new map pack for 6 months caused the BC2 crowd to lose interest.
"To be honest, Bad Company 2 was a bigger success than we anticipated. We did not account for that. We sold a lot of copies and don't feel bad about where we were, but looking back, we should have released more, bigger content after."
"We were more successful with our approach then anticipated. We didn't think most people would hit level 22 to be honest, and especially so fast. Our calculations on how much people would play to hit level 20, 25, 50 were completely wrong. We thought people wouldn't play that much."
Well, they did. And for the newest Battlefield incarnation, Bach says they "have a lot of really interesting plans" that should keep everyone's attention. They intend to start building that extra add-on content even before the project is done, "because it takes a lot of time to get stuff out." We'll just get a lot more content; more things to unlock and the team is "making sure there is a reason for you to reach top rank."
DICE is definitely one of those studios that will learn from past mistakes. So this should come as no surprise.