EA has their Online Pass and although you may not be aware, THQ has a similar program.
And according to the latest Homefront update , the intense new "war at home" shooter will feature this form of online multiplayer monetizing (also designed to combat used game sales). The program was in place for last year's UFC Undisputed 2010 ; like EA's deal, all new copies of the game feature a single-use code that players can use to jump online. If you rent the game or buy it pre-owned, that code won't be in there, and you'll have to purchase it for $10. However, there is a positive caveat to Homefront 's situation: you will be able to sample the online play without the code, but your experience will be limited. You'll have access to all the maps, but you'll only be able to progress up to Level 5…and there are 75 total levels. So it's sort of like a trial without the code. Obviously, the code has no effect on the single-player portion of the game.
Homefront is one of the more promising titles of the year; it'll release for the PlayStation 3, Xbox 360 and PC in March.
Related Game(s): Homefront