Call of Duty has become a phenomenon…a phenomenon that has a place alongside Facebook and texting.
Or so says Activision CEO Bobby Kotick. In speaking to CNN , the publishing boss says the franchise can "effectively adapt to changing communication habits." The latest installment, Call of Duty: Black Ops , has generated over $1 billion in sales after its November 9 release, and Activision reports that gamers have spent over 600 million hours playing. Due to such success, Kotick got to brag:
"More people play 'Black Ops' every day than watch Jay Leno, David Letterman and Jimmy Fallon, combined. The audience of 'Call of Duty' is probably greater in terms of size … than in any other interactive form of entertainment."
Unsurprisingly, Kotick explains that it's the game's multiplayer component that draws people; as of now, about 60% of all online traffic on Xbox Live is due to CoD players. In this regard, rather than opting to watch a movie, people will "huddle around the living room game console," which is starting to become a more accepted entertainment trend. The Activision boss then made the comparison to Facebook and texting:
"If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences. And we expect that."
'Call of Duty' delivers on that trend. These games can be as integral to the social lives of young people, especially males, as any other form of digital communication."
Well…all right. Even if that is true, we're not entirely sure we'd be bragging about that. But then again, people brag about how great Facebook and texting is all the time so perhaps Kotick – at least from a technical standpoint – is right.