If you're not among the best of the best in the shooter genre, you'll get squashed beneath the weight of the mega-blockbusters.
This is why, despite all the hype and relative critical acclaim thus far attached to EA/DICE's Medal of Honor , analysts say it won't steal the holiday sales crown. Although it is definitely a member of the FPS "Big Three" – the others being Halo: Reach and Call of Duty: Black Ops – a recent survey conducted by Lazard Capital Markets says MoH doesn't rank as high on the US consumer interest chart. The survey says that 25% of consumers were interested in Black Ops , despite a solid 17% showing for EA's reboot of a long-running franchise. Analyst Colin Sebastian thinks Activision's huge title will once again set entertainment records and in the end, it'll sell a lot more copies than MoH:
"Importantly, given the broader interest and timing with gift purchases, we expect Call of Duty will still sell at least 3x the number of units as Medal of Honor, although game reviews remain a key variable in determining core gamer interest."
We've seen that comment from analysts quite a bit; that reviews tend to have significant impacts on sales. …well, we could've told you that. However, even if Medal of Honor had managed to drag down huge scores (which it doesn't appear to be doing), it probably still wouldn't have been enough to topple the CoD kingpin. By the way, look for our MoH review within the next 24 hours…
Related Game(s): Call of Duty: Black Ops