Has anyone noticed that multiplatform advertisements often focus on the Xbox 360? In the past, this has made perfect sense, what with the much larger 360 user base.
But now that the gap has narrowed a great deal, it's past time to see some PlayStation 3-related ads for multiplats, right? Well, the first example you'll likely see is that of Assassin's Creed II , as according to a report from GamesIndustry.biz , Ubisoft has inked a deal with Sony to make this happen. We already mentioned the first point of some note in that article; the fact that pre-orders are way up over the original Creed – about 80% better – although it makes perfect sense. The interesting part revolves around marketing for the hotly anticipated sequel, as TV ads focusing on the PS3 version of the game will begin popping up in North America and Europe. In other words, we'll see more ACII ad activity "than would have been possible otherwise," 'cuz Sony is willing to lend a helping hand. Perhaps this is the start of a new trend: Sony may not buy exclusives like Microsoft, but they're certainly not above throwing around some marketing dollars. And as far as many analysts are concerned, it's about time .
For our part, we just can't wait to give ACII a try. Just about everything we've seen for this game has been astounding; it should definitely be a big holiday winner.