I think we all know that Sony really needs to step up this holiday season and do some promoting, what with the recent PS3 price drop, new PS3 Slim, and very hot Uncharted 2: Among Thieves .
Well, they're starting off on the right foot because Sony isn't trying to hide their plans for marketing Naughty Dog's awesome sequel, as evidenced by the European information from Electronic Theatre . There's already a teaser trailer on TV over there but starting on the 12th, a full-length trailer in full high-definition will broadcast for one month, and it'll even be seen during the England World Cup qualifying matches (that's like the NFL playoffs for us). Added to this will be various cinema campaigns starting on October 23, plus ten-week sponsorship campaigns of both Sky One's Friday Night Movie and the Discovery Channel's "Adventure & Survival" shows. Then of course you've got the online and print advertising, which will include the likes of the Official PlayStation Magazine and some informational plugs and news articles at your favorite sites (like the PlayStation Blog). We've already seen a commercial for Uncharted 2 here; it features some dude who has a hot girlfriend and believes the game is a movie…which of course works out for both parties. It's pretty funny and worth watching… "yeah, we're gonna file this under 'not an issue.'" HA.
But anyway, the point is, gamers in all regions should start seeing the campaign blitz for Uncharted 2 , and that's exactly what Sony needed to do.
Related Game(s): Uncharted 2: Among Thieves