Honestly, this whole thing just made me chuckle. Had it all turned out differently, Activision would've felt like any of those agents who rejected J.K. Rowling's first "Harry Potter" novel.
According to a recent Official PlayStation Magazine interview with Infinity Ward head man Vince Zampella, Activision didn't initially want the developers to make any sort of "modern warfare" game. Zampella said the team actually had the idea of making a game with a new-world feel, but Activision kept holding them back; this argument apparently goes all the way back to Call of Duty 2 . Infinity Ward was "dead set against it being World War II," but Activision insisted on the setting. Furthermore, Zampella said:
"And something I'll add to that, Activision also did not want Modern Warfare. They thought working on a modern game was risky and [thought], 'oh my god you can't do that, it's crazy!' They were doing market research to show us we were wrong the whole time."
Project lead Jason West piped up and said, "we had to fight for everything…they wanted it to be WWII. Again." Obviously, we can understand the publisher's position in this debate, as WWII shooters have proven to be profitable for many years, and furthermore, Call of Duty fans always expected a WWII experience. You may recall when Modern Warfare was first announced; many were arguing that it was a bad idea, remember? So don't give Activision too much flak; they couldn't possibly have known the game would eventually sell over 14 million copies. But they were quick to promote a sequel, weren't they? Such is the way of a publisher: try and put out what you think will sell, and originally, Activision just didn't see big profit in a franchise moving away from its tried-and-true meal ticket.
Really, it's perfectly understandable. …but still a little funny.
Related Game(s): Call of Duty: Modern Warfare 2