In the world of marketing and advertising, you need a recognizable and attractive name that sticks out in a crowd. …and "PlayStation Motion Control" doesn't cut it.
The competition doesn't have a finalized title, either, but Microsoft's new motion sensing technology is widely known as "Project Natal," and it seems clear – at least from a promotional standpoint – that Sony needs to pick a name for their nifty new tech. Well, perhaps it's "Sphere." As noted by Joystiq , the name has popped up here and there in the past few weeks; Sega producer Yasuhito Baba and his translator labeled the controller as "Sphere" during a TGS interview. Furthermore, when asked if Gran Turismo 5 would support the "Sphere" peripheral, Polyphony's Kazunori Yamauchi responded as if he knew what they were referring to. For the time being, Sony representatives are remaining quiet on the matter, but perhaps they wish to unveil the name at a certain event. Something like this will need a title that is both easy to recognize and easy to remember, and maybe "Sphere" fits the bill…but if you don't agree, what ideas might you have?
There are many possibilities here, and we have to remember that "Sphere" could only be a code name for the technology, like Natal. Who knows what we might be calling it by the time it launches in the spring?