Analysts and journalists alike basically dismissed Activision CEO Bobby Kotick's threat, where he said the publisher might have to stop supporting the PlayStation 3 if Sony didn't provide consumers with a price cut.
And now, as if we really needed any further confirmation of the emptiness of Kotick's words, BioWare co-founder Greg Zeschuk has simply called the threat "silly," and emphasized the importance of the PlayStation brand. In speaking to CVG , Zeschuk acknowledges what PSXE spoke about when we first heard Kotick's statement; that there are "millions" of PlayStation users out there. Said the BioWare co-founder:
"I don't think it's really fair to poke fun at Sony. Certainly the Wii's been a massive success and Sony's probably not going as fast as they thought it would be but I think that they're starting to make the right moves and the software's coming along. I think it's silly to be saying you're not going to support Sony. The brand itself is still huge and there are millions of [users] out there."
Sony boss Howard Stringer said Kotick "likes to make a lot of noise" and all he's really trying to do is put pressure on Sony. This shouldn't come as any surprise, primarily because Activision wants the PS3 to be more accessible this holiday season when the publisher comes forward with its huge releases ( Call of Duty: Modern Warfare 2 , Guitar Hero 5 , etc.). There's little doubt that Activision wants to reap the benefits of their blockbuster lineup and to do that, they need the hardware to be as appealing as humanly possible. The simplest explanation is very often the right one, yes?