Sony CEO Howard Stringer has never been one to mince words. Therefore, his responses to recent questions concerning a PlayStation 3 price cut, Activision's threats, and the recession were predictably short and to the point.

Stringer, along with Activision Blizzard CEO Bobby Kotick, arrived at the Allen & Co conference in Sun Valley, Idaho on Tuesday, and Stringer replied to some queries posed by Reuters . First on the agenda was addressing Kotick's widely known threat that Activision Blizzard might stop supporting the PlayStation brand if Sony didn't drop the price of the PS3. Analysts dismissed the threat as just nothing more than hot air and of course, logical humans knew the world's biggest video game publisher wasn't about to eliminate 45% of any product's sales potential by not delivering it to PS3 owners. Stringer didn't have much else to say:

"He likes to make a lot of noise. He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Then Stringer was asked about the logic of failing to issue a price cut, to which the CEO promptly responded, "I [would] lose money on every PlayStation I make — how's that for logic." He also clarified that Sony has no intention of selling off any of their assets and as for the recession, he sees "green shoots but it's a very light shade of green." In other words, he sees the economic situation in most of Asia rebounding and China may have hit bottom (which of course would allow it to rise back to the top). Stringer had commented before that Sony would have to ride out the storm posed by this recession, and it seems they've done exactly that thus far.

As for a price cut…well, like we've been saying all year, you probably shouldn't expect one until fall, when the supposed Slim PS3 hits the market.

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Button Masher
Button Masher
11 years ago

Activision's not about to walk away from millions of dollars in sales in this economic climate unless they want an excuse to go out of business.

TheHighlander
TheHighlander
11 years ago

It's like a boxing match. Kotic throws a few jabs and Stringer responds with an uppercut to the chin.

I still believe that Sony has done the right thing by not dropping it's price early. It's not an easy decision for them I am sure, they have to weigh the potential of greater sales along with greater unit losses if they cut the unit price against lower sales and the constant barrage of PR along with not losing $100 per unit sold. Personally, I think that a business exists to make money, at very least to break even with your costs. So I'll defer to Sony on their pricing, they'll cut it when it's the right time for them to cut it. Either way, PS3 isn't going anywhere soon, it's here to stay, so folks like Kotic need to put up or shut up.

TheHighlander
TheHighlander
11 years ago

Why do I persistently mis-spell Mr Kotick's name? Apologies.

englishgolfer
englishgolfer
11 years ago

boxing match, you say??? should be fun!!!
*runs and gets the popcorn*

tes37
tes37
11 years ago

I don't believe Kotick realizes that if Sony loses money per unit, then the more units you sell the higher the loss gets. Sony knows what they're doing and when to do it.

Nynja
Nynja
11 years ago

He just likes to look like he runs the industry because Activision is "on top". No company has been able to maintain top spot forever. So let him make himself look like a fool.

**Correction: No "person or company" has been able to maintain top spot forever.


Last edited by Nynja on 7/9/2009 11:47:11 AM

Jawknee
Jawknee
11 years ago

What ever. Activision can eat a d**k.

Arvis
Arvis
11 years ago

Duck?

-Arvis

Sir Shak
Sir Shak
11 years ago

Suck my duck !

Arvis
Arvis
11 years ago

I tried duck once, and didn't enjoy it. It was a little gristle-y and not very tasty.

…you know, once the double entendres start, describing the experience of eating ANY food sounds dirty.

-Arvis

Anonymous
Anonymous
11 years ago

Activision Blizzard, Microsoft and to a lesser extent, Nintendo all have this belief that getting chumps to pay more than they should for their fun is legitimate business sense.

Metal Head
Metal Head
11 years ago

I would love to see a $29.99 price tag on Modern warfare 2. If you want a good deal buy the ps3 bundle with metal gear 4 and killzone 2 for $400 at Best Buy. I will never buy a game from Activision again :)..

Kangasfwa
Kangasfwa
11 years ago

Not even Marvel Ultimate Alliance 2?

Yes, the CEO is an ass, but why punish the developers with great games?

zee
zee
11 years ago

I am also in the same boat man. I ain't gona support ACTIVISION from now on. Why not support the developers because they need to put pressure on their publisher NOT to mess with the PS3 owners and give them the middle finger for making the right choice by buying a PS3!

sticklife
sticklife
11 years ago

I thought sony already loses money on each ps3 sold? Even if they did stop making games for sony that would free up some cash for people to buy games from other people and that would just hurt them more.

Masterofallz
Masterofallz
11 years ago

"I thought sony already loses money on each ps3 sold?"
2006 called. They want their statistics and facts back.


Last edited by Masterofallz on 7/8/2009 1:41:18 PM

sticklife
sticklife
11 years ago

HAR HAR! -.- So I was wrong. I just looked it up and they cost 400 bucks to make. Like I was trying to 'bash' sony. A simple 'oh I think you may be mistaken sticklife, as of 2008 they've take down the cost' would have been fine.

Fane1024
Fane1024
11 years ago

First, NONE of those cost statistics are official; they're all estimates which may or may not be remotely accurate.

Second, sticklife was more-or-less right, according to the most recent rumor.

Third, while I believe Sony should have gone with small price cuts for the holidays last year and at E3 this year rather than "value added" packs (e.g., 40Gb > 80 Gb; creating the 160 Gb) in order to prevent this sort of rumor mongering, I can't fault them for choosing to sell fewer units while they are losing money with each unit. They ARE hitting their sales estimates, after all. The only problem is that now they have to cut the price by $100 when they finally get around to it or everyone complains that they didn't cut it enough.


Last edited by Fane1024 on 7/9/2009 4:19:00 PM

WorldEndsWithMe
WorldEndsWithMe
11 years ago

This is why they have the bundles, it costs hella less to make a blu ray and stick it in the box than to lose money on making the console. I bet that Kotex guy feels pretty stupid now, he probably didn't think the media would run with his threat like it did.

Arvis
Arvis
11 years ago

Heh heh… "Kotex guy." Nice one, World. ūüėÄ

-Arvis

fluffer nutter
fluffer nutter
11 years ago

Kotex. lol

www
www
11 years ago

But i thought empty barrels make the most noise?

Alienange
Alienange
11 years ago

Developers with good attitudes put out some of the best games. You can't be all negative and expect to put out fun software.

phantomMenace
phantomMenace
11 years ago

Well for me at least, the last two CODs didnt get much playing time because I had better games to play, MW cause of… I don't remember and WAW cause of killzone 2 amoung others. So by the time MW2 comes out I'm not even going to get it cause I'll be picking up MAG. So I honestly couldn't care less about them dropping support though I know it wouldn't happen. I'll only be missing a game thats just like its first one with different skins.


Last edited by phantomMenace on 7/8/2009 8:11:56 PM

___________
___________
11 years ago

activision can go jump for all i care.
theve gone the way of ea and turning s*** after s*** after s***.
i mean how many GH games are we getting this year?
theres almost 1 per 2 months, and there exactly the same just new songs that should be DLC not a full 60 purchase.
the only game comming out of them i want is MW2 and i can get that on pc or 360 with the exclusive DLC so im happy.
thats what i hate about the industry these days it use to be about a passion about what you loved now its just seen as a easy way to make a quick buck.

Thirdrail
Thirdrail
11 years ago

Sure, whatever. I know I'll never buy another Activision game for a non-Sony system. Before the Acti-dork decided to dis the ps3, I would have considered his software for any of the many systems in my arcade. If everyone who owned multiple systems and didn't like Kotick's comments did the same thing, he'd be making a very public apology to Sony within three days.

Milonakis
Milonakis
11 years ago

This guy is an idiot. If your not going to support the PS3 don't. Valve doesn't support the ps3 right now but i have respect for them. They make amazing games. They don't diss the ps3, they just don't support it.

somethingrandom
somethingrandom
11 years ago

How about… activision issues a price drop on its games! Hows that for an idea! But anyway Ben PS3 is not 45%, guitar hero games are also released on the Wii.