Microsoft and Turn 10 are garnering a lot of attention – and catching a lot of flak – for promoting their upcoming simulation racer, Forza 3 , so heavily. We at PSXE already ripped 'em a new one (sorry, but richly deserved) when I called them out and Arnold stepped on heads with his follow-up editorial .
But now, according to HipHopGamer , EA is stepping up and proving to be equally confident in their promotion. As Arnold mentioned in his piece, EA's Need for Speed SHIFT is looking (and feeling) fantastic, and in all honesty, many industry insiders feel it holds more promise than Turn 10's effort. For the most part, EA isn't really into soapbox rants that are blatantly designed to question the quality of the competition's titles, but this statement was probably warranted:
"I’m very confident we have a better game than them to be honest. Talking to the press, looking at the nominations, that’s clear. So, I’m glad that they’re confident but I’m as confident as they are."
Apparently, these words were spoken by an EA representative in regards to SHIFT vs. Forza , and it's yet another testament to the fact that Turn 10 may want to quiet down and simply focus on the job at hand. It's not like we want any game to fail – especially when it falls into one of our favorite genres – but at this point, we wouldn't mind if Need for Speed: SHIFT really did put Forza 3 in its place. I mean, we all know that Gran Turismo 5 will do the job, but this would just happen earlier.
Related Game(s): Need for Speed SHIFT