You know, one of these days, Sony really will cut the price of the PlayStation 3 and we'll no longer have a use for such reports. Aww…but aren't they exciting?
As you all know, Sony didn't announce a price cut for the PS3 at E3, and although they clearly stated that it "wasn't part of the plan" , analysts and gamers alike are still waiting for the floodgates to open. We say this because one can expect a definite sales spike when a price drop finally happens… Anyway, GameDaily , citing IndustryGamers , says that Sterne Agee analyst Arvind Bhatia has hinted at a new time for this anticipated price drop: mid-August, to coincide with the launch of Madden 10 . As he said in his industry note:
"…industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry."
Bhatia went on to say that the industry "is alive and well," and he expects the second half of 2009 to see a 10-15% rise in software revenue. For our part, we still think Sony will issue the long-awaited price cut along with the holidays; perhaps when the next big PS3 exclusive, Uncharted 2: Among Thieves , launches in November. That would make the most sense to us, but we can't downplay the popularity of Madden , even if it is a multiplatform title. Well, guess we'll just have to wait and see…