No, the long-awaited PlayStation 3 price drop didn't happen at E3. But perhaps that's because Sony doesn't view it as the correct venue for such announcements.
According to Kotaku , Sony believes E3 is "all about the content," which they also think is currently unrivaled (and we're inclined to agree). Anything related to the hardware side of things – and that would include the PS3 Slim rumor – just wasn't high on Sony's priority list, apparently. Well, at least not for this show. Said Sony head of marketing in the US, Peter Dille:
"From our perspective, this show is all about content. We believe that our content story is unrivaled. It's really a relentless line-up of great exclusive games that will speak volumes to the value inherent in the PS3. Obviously people come to E3 expecting all sorts of announces. We've got a plan in place for the platform. A price drop at the show wasn't part of it."
For our part, we've been saying not to expect a price drop for the PS3 until the holiday season. We've been saying this all through the rumors that have inundated the web over the past six months. We still believe this to be the case, so we weren't surprised in the least that such an announcement didn't show up during Sony's E3 press conference. …of course, we didn't realize it wasn't there because it simply wasn't "part of the plan" for this particular show.