Activision: Project Gotham Developer Reveals Blur At E3

What might Activision be bringing to E3 next month? Well, one of them is the mysterious racing project from Project Gotham Racing developer, Bizarre Creations.

As GameSpot reports, Activision will unveil Blur , the racing game that will "do for racing what Call of Duty did for shooters," so says Activision Publishing president Mike Griffith. See, Activision acquired Bizarre Creations in the hopes that the team would create something special, and it seems they've done just that; another Activision executive describes Blur as "Mario Kart meets Forza." They're talking about "real innovation" for the genre, and we can't wait to see more of this promising project. …however, even though Activision is in charge and we're all assuming that Blur will be a multiplatform release, they haven't confirmed the intended platforms just yet. Of course, Bizarre Creations was on their own when they made PGR – exclusive to Microsoft systems – so some of the 360 fans out there may want to think Blur will also be exclusive. Well, it certainly seems unlikely. Activision is arguably the biggest video game publisher on earth and they're not about to eliminate millions of potential consumers…

Anyway, we'll definitely keep an eye on Blur when it receives its official unveiling at E3. Here's hoping it truly is as "innovative" and engaging as Activision claims it is!