It's the return…of the ladies.
Perhaps the glory days of E3 are in the past, but one of the features the ESA removed from the past few shows will make its triumphant return this year: booth babes! As ESA spokesperson Dan Hewitt told Eurogamer : "Models are allowed, but having them is a choice exhibitors make for themselves." Well, that's fine, just so long as the exhibitors make the right choice, and decide to spice up their presentation with the finest female shapes they can locate. However, the ESA isn't about to let it turn into happy hour at a strip club; they will maintain the following dress code:
"Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the Show floor, all common areas, and at any access points to the Show."
Eh, that's okay. At the very least, when people return from E3 this year, you'll see the photos explode on the Internet. Sure, you'll get the standard game pics here and there, but a show without babes isn't a show at all (as many young male journalists will likely attest to). Of course, you'll probably see plenty of hotties in certain games, too, but those are all…you know, virtual and stuff. They can't…you know, do stuff.