In big corporate news today, President and CEO of Sony Computer Entertainment Europe, David Reeves, has announced his retirement.

Reeves will be stepping down on April 30, which will mark the conclusion of his 14-year tenure at Sony. His replacement will be the current Chief Marketing Officer, Andrew House, who has been at Sony for 19 years, splitting time between Sony Corporation, Sony Japan, Sony America, and coming soon, Sony Europe. After revealing his retirement, Reeves had this to say:

"It has been a wonderful ride with PlayStation. I never got to visit all 106 countries but managed 66. I have just two things to say on leaving: I want to thank all of those people who have supported SCEE and me personally in the past 14 years; you have been magnificent!"

We'll all miss Reeves, who has always been polite with the media and relatively forthcoming – as much as he could be, considering his lofty position – with the gaming public. Sony has gone through more than a few changes and alterations in 2009 already, although they probably didn't plan Reeves' retirement. Andrew House said:

"[I'm} delighted to return to the PlayStation fold and excited to take on this new challenge. I have strong ties to the interactive entertainment industry and I believe there is huge potential for further growth of our business in the Europe/PAL countries and regions, particularly in the area of networked entertainment."

And so, it's a changing of the guard across the pond, and we certainly hope SCEE continues to flourish under House's watchful eye. We at PSXE wish Reeves happy trails on a well-deserved break, and wish House all the luck in the world.

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crawdaddy
crawdaddy
11 years ago

It is a sad day for all Sony fans! I wish him the best in retirement.

PSN _HAITIAN_JB
PSN _HAITIAN_JB
11 years ago

WOW! Who's next ???

DaNgerSteVe
DaNgerSteVe
11 years ago

First its Phil Harrison and now David Reeves, who is next? kaz harai or Jack Tretton? maybe with reeves is gone we can get some exclusives from third parties. oh well David will truly be miss

shadowpal2
shadowpal2
11 years ago

I KNOW SERIOUSLY DUDE!!! It's like the whole gang that supported the PS3 no matter what fu**ing form of media criticized it are all leaving. If Kaz Hirai and Jack Tretton leave…it'll be pretty sad news.

Dan
Dan
11 years ago

just one question,
why 106 countries?

TheHighlander
TheHighlander
11 years ago

I'm guessing it's because SCEE actually covers what is frequently called EMEA – Europe, Middle East and Africa.

When you add up all those nations covered by this business area I can quite believe it comes to 106 countries.

englishgolfer
englishgolfer
11 years ago

i'm very worried that the chief marketing officer is stepping in. if there is one thing that us fans complain about is sony's (percieved) lack of marketing and now we're getting the chief of that division to "lead" scee??? god help us!

bamf
bamf
11 years ago

Exactly my thought. The guy who can't get the marketing right is now in charge of all Playstation products in EU and PAL teritorries.
They spent a reportedly 2 million alone on promoting Kilzone 2 yet all I've seen is 2 TV commercials, no banners or posters or in newspapers and magazine. So where did that money go?

dante_zero
dante_zero
11 years ago

i'm so glad that he is finally leaving. maybe it means that whoever takes over can finally bring the PAL regions upto scratch. I was tired of his excuses about delayed PSN titles in europe and lack of video store aswell as the music video streaming service that was annouced for europe and meant to be released in january. Guess what it never showed up. I personally think that who ever takes over cant do worse than david reeves and his constant middle finger responses to Sony Europe customer.


Last edited by dante_zero on 4/15/2009 1:46:58 PM

Naga
Naga
11 years ago

Blame the European Union now Reeves

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Did he get a parting gift? A silver PS3 perhaps?

Scarecrow
Scarecrow
11 years ago

He was awesome, one of the bests SCE has had…
But yeah hopefully the new guy is cool too

Why do these SCEE executives leave SCEE all the time? Weird, SCEE is like the opposite of SCEA

TheHighlander
TheHighlander
11 years ago

Hmmm…

Good move or not? Time will tell. Personally I don't know if it's either. Reeves could be great, and annoying at the same time. SCEE's handling of the PS3 and it's various bundles and price changes, could have been handled with more diplomacy. As much as Reeves could be a great source of frank information, he could also be a little off the cuff.

Hopefully House will continue to push Europe forwards, and push Sony in general to new heights. I just hope he's better at marketing and presentation than SCEA's marketing team…

Kingharris
Kingharris
11 years ago

Great
Phil Harrison: British
David Reeves: British
So, does that mean the head of Sony himself; Sir Howard Stringer will leave. He is in his 70's.

Scarecrow
Scarecrow
11 years ago

Sony Europe

Not Sony Computer Entertainment Inc.(these are the ones at the top), located in Japan.

Mystearica
Mystearica
11 years ago

New dude… good or bad? I honestly dunno much about him

Kingharris
Kingharris
11 years ago

Errr i realise that Scarecrow. And the actual big boss of Sony Corporation is British and in Japan.