By now, we're all familiar with the contrasting business practices between Sony and Microsoft, especially when it comes to "writing checks" to publishers. But SCEA's hardware marketing boss John Koller clarified that stance still further.
According to VG247 , Koller said Microsoft pays for more exclusive and timed exclusive content because of a lack of security where there first-party lineup is concerned. Sony, on the other hand, has plenty of faith in their first-party titles, which is why they're stricter when it comes to handing out money to third-party publishers. Said Koller:
"Microsoft has had a much more lenient policy to writing cheques than we do. We don't feel the need to write cheques necessarily with every publisher, like they did with the Lost and Damned and some other titles, because we feel very strongly in our first-party line-up. I think it's safe to say that we'd put our first-party line-up against anyone's…"
The question is, do the fans agree with Sony's firm position on the matter? There's little doubt that what Koller says is true; that Sony's first-party lineup is impressive and – at this time – appears to easily outstrip the competition. Therefore, in order to remain competitive in the realm of the exclusive, it would make sense for Microsoft to open up its deep pockets and find ways to make third-party publishers stick with the Xbox 360 for certain things. But many believe Sony could put a huge crimp in Microsoft's plans if they simply opted to do the same; it would neutralize MS's advantage. Others, however, say this is "dirty playing" and Sony should just stick to what they do best.
So where do you come out on the issue?