No, seriously. Hand to God. I did. Not 15 minutes ago, I watched in fascination as a maximum-hyped PlayStation 3 exclusive was advertised on the magic box that displays pictures from all over the world. …yeah, I was surprised, too.

Earlier this month, Sony swore that Killzone 2 would have a massive advertising budget and we'd be seeing the game every time we blinked. As far as I can tell, this so-called marketing blitz hasn't really happened – at least so far as TV ads are concerned – and I was happy to see this one today. If you haven't laid eyes on it yet, it's kinda similar to Korn's "Freak on a Leash" music video; if you've seen it, you know exactly what to expect. A single bullet in slow-mo flies across an uproarious battlefield, eventually zoning in on one target. In all honesty, I think it would've rocked to have actually had "Freak on a Leash" as the background music; how bad-ass would that be? As it stands, the commercial is pretty good, although Sony continues to focus more on the artistic than the in-your-face with their worldwide ads. I keep thinking people will remember the ad, but they may not remember the name of the game…which of course is the cardinal sin of advertising. We'll see.

This commercial should've been in active circulation three weeks ago, but hey, at least it's here for the week of the game's launch. Now, they just need to up the frequency; I saw way more MGS4 and GTAIV commercials on TV during their launch periods, so let's step it up, Sony!

Related Game(s): Killzone 2

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Robochic
Robochic
11 years ago

Cool, i have yet to see a commercial for the game, they are advertising like crazy just on tv but i haven't seen any advertising for a game for the longest time, maybe i live in the wrong country LOL GO CANADA. I see more tv ads for the winter olympics.

mikeyp323
mikeyp323
11 years ago

well you would see lots of ads for the winter olympics when they're being held at whistler-blackcomb and in vancouver 😀 😛

canada is a great country, wish I lived there 😛
to return to the topic, i've seen 3 ads i think on UK tv. 2 of those were the same ad last week, and I saw what looked like a new one yesterday. Still not good enough though


Last edited by mikeyp323 on 2/24/2009 12:29:57 PM

JofaMang
JofaMang
11 years ago

I haven't seen any commercials here in Winnipeg, Canada. Mostly American programing over the cable, but haven't seen any either way,


Last edited by JofaMang on 2/24/2009 8:58:19 PM

N a S a H
N a S a H
11 years ago

I've seen non here in Ireland and I also have British TV, no ads.

englishgolfer
englishgolfer
11 years ago

nothing here in sweden yet but might see something tonight as it's the first round of the knock out stages of the champions league (go man u!) so they'll be plenty of testosterone floating about. perfect spot for a kz2 advert

shaydey77
shaydey77
11 years ago

Come on Inter!!:)

Naga
Naga
11 years ago

ITV might show the ad on extra time 😀

Gogaku
Gogaku
11 years ago

Trevligt med en annan svensk här 🙂

rell
rell
11 years ago

Yeah that ad is awesome ben, I've got a feeling on feb 27 kz2 ads will be all over t.v stations so sony will probably do everything in there power to advertise the hell out of this game. I can't wait until friday.

Troy Powers
Troy Powers
11 years ago

I saw that one Saturday night. I thought it was awesome. Not quite the media blitz the spoke of, but it's a start.

"War. Perfected."

I thought that was good.

Joystiq wrote that there's some kind of Killzone 2 web game, where Helghans appear on whatever website you're viewing and you shoot them down. Seemed pretty cool.

coverton341
coverton341
11 years ago

Yeah the browser game is actually pretty sweet there is a thread about it in the forum trying to get a squad together. I would be down for it but I think that they spent a lot of money putting that together and honestly that is more viral than blitzing.

NightHawk17
NightHawk17
11 years ago

Kinda like The Last Guy webpage games, those were so fun

MeXiCaNFiGhTeR
MeXiCaNFiGhTeR
11 years ago

These commercial is all over the TV since like two weeks ago here in TX.. Sorry ben.. It's also in the ps store lol But yeah Killzone 2 on the wii has been confirmed

coverton341
coverton341
11 years ago

Yeah I was playing the Wii demo last night it is awesome. It has a special VR headset that comes with it and makes it photo realistic. LOL

Sir Shak
Sir Shak
11 years ago

There is also a five minute yoga game between levels to control the overflowing adrenalin .

WorldEndsWithMe
WorldEndsWithMe
11 years ago

haha, i just saw it last night, was killer.

Zorigo
Zorigo
11 years ago

well the only tv ads i've seen are LBP and Motorstorm 2. okay. but the motorstorm one could have been better.

SpinningBeat
SpinningBeat
11 years ago

I saw it a few times and each time I kept asking myself if I was watching it on my pc. I couldn't wrap my head around sony actually advertising their games. haha jk.

Random_Steve
Random_Steve
11 years ago

i saw one a few days ago, but generally they're on around 10 o'clock and i got exams this week so i dont see many.

MeXiCaNFiGhTeR
MeXiCaNFiGhTeR
11 years ago

Guerilla is thinkin about bringing killzone 2 to the Atari and Nintendo 64

Fabi
Fabi
11 years ago

I've seen it a bunch of times, BUT I don't think it's a good commercial.

Of course for US gamers, we know that's in-game and it looks awesome. But most people will just think it's a cut-scene and it does not make you want to play it.

MeXiCaNFiGhTeR
MeXiCaNFiGhTeR
11 years ago

@ Fabi
Dude stfu your just a hater…. It shows how good the gameplay, graphics, and movements are.. Please stop hatin and go bak an play with your barbies!!!


Last edited by MeXiCaNFiGhTeR on 2/24/2009 1:08:17 PM

Frenchy17
Frenchy17
11 years ago

Dude leave Fabi alone, at least he said that "HE" does not think its a good commercial. He was stating his opinion, which is allowed! And he did it in a way that is a lot better than most people on here do, he said he thinks and did not just say it was a bad commercial and pass it off like its a fact or something. No need for the immature barbi comment, you only make yourself look like an idiot.


Last edited by Frenchy17 on 2/24/2009 2:36:13 PM

aaronisbla
aaronisbla
11 years ago

i actually loved the commercial but fabi does make a good point

PS3_Wizard
PS3_Wizard
11 years ago

Chill the hell out MF…nothing he said was hating.

bigrailer19
bigrailer19
11 years ago

Mexican fighter is right Fabi u complain alot about things just to get a word in it seems like, and although i enjoy some info. u bring to the table cus i can tell your quite knowledgable, i think u spout off at whatever given the moment….
I seen the commercial last week on mtv and my buddy said he seen it during the ufc fights over the weekend so alot of people seen it that night anyways! i love the comm. and i read somewhere the playstation blog i think they wanted it to be a pure comm. with no heavy metal but to show the game at its best! and the KZ2 webgame is quite fun i have it and its a good publicity ad. u can download it at killzonewebgame.com it dont take much to run and its got a ranking system and everything!


Last edited by bigrailer19 on 2/24/2009 1:20:11 PM

Troy Powers
Troy Powers
11 years ago

There's only one way to solve this. DANCE-OFF!!!

[queue Planet Rock]

coverton341
coverton341
11 years ago

[busts out the card board, red leather jacket, acid-washed jeans, and multi-colored hat]

Did someone say dance off? Cause I gots the mad break dancing skills

Troy Powers
Troy Powers
11 years ago

Ohhhhh, snap! Somebody's about to get SERVED!

blitz30952
blitz30952
11 years ago

Oh no you didn't!! Clear the dance floor before I split some wigs… 😛

NightHawk17
NightHawk17
11 years ago

Troy I think you mean HOME DANCE OFF!!!!!

mikeyp323
mikeyp323
11 years ago

LOL @ Troy Powers

PS3_Wizard
PS3_Wizard
11 years ago

*Turns off Planet Rock*

*starts Beat-Boxing like Biz Markie*

MeXiCaNFiGhTeR
MeXiCaNFiGhTeR
11 years ago

@ bigrailer
Thanks dude!!! I mean i know the commercial is not gameplay but in a way it kind of is!!!

infekt
infekt
11 years ago

Sony needs to seriously step up the marketing. I haven't seen one KZ2 commercial here in Canada. R2 was marketed only on Space (equivalent of the SciFi Channel in the US). Hmmm. I think Sony let a quiet one out this time round.

Daedusian
Daedusian
11 years ago

I thought the comm. was pretty bad-ass, I'd just wish it was longer. But at least we can finally say Sony put something up on TV for once, lmao! 😉


Last edited by Daedusian on 2/24/2009 2:16:04 PM

JasperLoons
JasperLoons
11 years ago

Ohhhh, I hadn't even thought about the Freak on a Leash parallel.

Quick! Someone with more talent than me and a youtube account edit that song into the commercial!

PhilDis
PhilDis
11 years ago

Did anyone watch the Nationwide series last Saterday night on tv? Joey Lagano #20 has a Gamestop sponsor and they had a KillZone 2 decal on the hood of the car. I thought that was cool. Haven't seen any tv commercials yet.

Tim Speed24
Tim Speed24
11 years ago

Yep…that was Awesome! I saw that Gamestop sponsorship on his car last year also. I'm glad they're putting my money to good use.

Gogaku
Gogaku
11 years ago

I'm sorry, but Sony sucks at advertising. I've seen one ad for KZ2, and it's the stupid ad with "war. perfected." at the end. Yes, it's a cool ad, but I doubt that that is what, at least Americans are looking for. Inform the people that don't know what the game is about, tell them how good the graphics are, tell them the score the game has recieved in every review, just don't show a short movie that looks like it's prerendered (even though it's not, but how do you know that?) and nothing else. They can have one of these types of commercials, but have another one that is more informative running simultanously. I really think this will be bad for Sony and KZ2's sales…

Troy Powers
Troy Powers
11 years ago

That's a good point. I like the commercial, but they should definitely have a couple more with more information and bragging about the game's achievements and review scores, and showing helghans getting blown away.

coverton341
coverton341
11 years ago

Like the end of the demo does. If they showed the end of the demo as one of their commercials on TV then that would be effective use of advertising.

For all those that don't know the end of the demo has some game play footage, a nice classical sounding melody playing, and review quotes and scores and it is just fantastic to give you a feel of what the game is and what it is about.

The Stig
The Stig
11 years ago

Yeah the "ballet of bullets" or whatever its called would have been a much better ad.

Troy Powers
Troy Powers
11 years ago

I've managed to resist playing the demo. Only 3 more days now.

Ballet of Bullets was awesome! I wish I could download that one.

Gogaku
Gogaku
11 years ago

Exactly, like the end of the demo, with a disclamer saying "Actual in-game footage".

The Stig
The Stig
11 years ago

Here you go Troy Powers

http://www.gametrailers.com/player/44316.html

Enjoy 🙂

Troy Powers
Troy Powers
11 years ago

Thanks, Thrax!

PS3_Wizard
PS3_Wizard
11 years ago

Isn't that what Fabi said before people put him on blast?

Victor321
Victor321
11 years ago

Oh that commercial? I downloaded it via PS Store lol