Sony has already overcome a great many obstacles with the PlayStation 3, but now it has two big ones left: lack of advertising and price. Well, the price drop is coming this year at some point, and Sony has already claimed that we'll start seeing Killzone 2 ads "everywhere" . To drive that point home, it always helps to know just how much money they're dumping into this marketing campaign…

According to Spong, Sony plans to spend around £4 million promoting the PS3 (and PSP) in the UK in the next few months, and half of that is going to be used on one of its most anticipated games to date. That's right, they'll be tossing £2 million at Killzone 2 , so when they said we'd be seeing KZ2 ads "everywhere," they really weren't lying. Of course, this statistic is for the UK and the preceding quote was from SCEA, but obviously, one can expect a worldwide marketing blitz for Guerilla's masterpiece. It has been a problem for Sony in the past, and as a direct example, we never saw anywhere near enough ads for the likes of Metal Gear Solid 4: Guns of the Patriots , Resistance 2 and LittleBigPlanet in 2008. We all knew they couldn't possibly drop the ball in the month of February. KZ2 launches on February 27, and based on what we've seen and heard of the game so far, it could be a legitimate system seller. But in order for people to become interested, they need to actually see it , right?

Right. So here come the ads, and if Sony is spending that much money on one blockbuster, they must be willing to spend on upcoming blockbusters. This is the philosophy they're going to have to adopt and so far in 2009, it appears they're finally getting the picture.

Related Game(s): Killzone 2

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keaton
keaton
11 years ago

This is definitely a start!!

LightShow
LightShow
11 years ago

Hell Ya!

Call in the dogs and roll out the ammunition, we got us a Fight!

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Light do you play R2? I'm going around adding people from PSXE to my list.

aaronisbla
aaronisbla
11 years ago

i play it, my psn name is my screen name here

somethingrandom
somethingrandom
11 years ago

I'd give you my PSN ID, but whenever I play R2 online, I get random disconnects. I've only been able to make it through one of the co-op missions.

NightHawk17
NightHawk17
11 years ago

I just started playing again, add me if you want Psn is NightHawk17,

WorldEndsWithMe
WorldEndsWithMe
11 years ago

aaron, Nighthawk you're in like a guy on prom night 🙂


Last edited by WorldEndsWithMe on 1/30/2009 12:47:51 AM

Banky A
Banky A
11 years ago

Hah, Aaron is bla-ck.

>=]

Disclaimer: It is meant to be a harmless joke about his username. I'm brown so it's ok.
lol xD

aaronisbla
aaronisbla
11 years ago

actually, thats what it means bank, long story short, my screen name that i use everywhere got cut down by 2 letters years ago, its stuck since then

LightShow
LightShow
11 years ago

due to limited resources I haven't placed my mitts on a copy yet, but since the online is this far along (and i dont want to get pwned like the N00b i will prove myself to be) i figure i'll skip R2 and just buy KZ2.

that way i can start out fresh with everyone else online =D


Last edited by LightShow on 1/30/2009 6:36:56 AM

PS3_Wizard
PS3_Wizard
11 years ago

Say it loud! I'm Black and I'm proud! Of course I'm down with this R2 stuff. Add me:

PSN ID: Tron_04

Orvisman
Orvisman
11 years ago

My screen name is my PSN ID

WorldEndsWithMe
WorldEndsWithMe
11 years ago

Tron_04 doesn't seem to exist, it says that online ID hasn't been registered,

Orvisman, you're in like a suppository. But the invite to "The PSXE Resistance" Clan failed, dunno if u even have it so thats cool 🙂


Last edited by WorldEndsWithMe on 1/30/2009 11:51:24 AM

vicious54
vicious54
11 years ago

PSN ID: Vicious54

PS3_Wizard
PS3_Wizard
11 years ago

WTF??? How does it not exist???

inkme101
inkme101
11 years ago

bout time!!!

isaya85
isaya85
11 years ago

I'm counting on a superbowl ad dont let me down sony!!!!

PSN ID Biggest_GMoney

Nsho
Nsho
11 years ago

niice

WorldEndsWithMe
WorldEndsWithMe
11 years ago

You forgot one more hurdle Ben: The Ads actually have to be GOOD.

Jed
Jed
11 years ago

Great point. Makes me think of that weird-ass resistance commercial.

By the way, PSN: Buzzkiller


Last edited by Jed on 1/29/2009 10:26:46 PM

Ben Dutka PSXE
Ben Dutka PSXE
11 years ago

To be perfectly honest, I don't think so. Provided people know the NAME, that may be all we need…

What did Gene Simmons say? There's no such thing as bad publicity…?

WorldEndsWithMe
WorldEndsWithMe
11 years ago

The dude from Kiss was the one who said that?

Cool Jed, I'll send u a request. The clan I'm putting together is
"The PSXE Resistance", tag: PSX


Last edited by WorldEndsWithMe on 1/29/2009 11:59:12 PM

aaronisbla
aaronisbla
11 years ago

i beg to differ ben, if they have weird ass commercials that don't show actual gameplay, it would be a failure in my eyes. They should just show what they are showing at the killzone website, thats kickass

aaronisbla
aaronisbla
11 years ago

the commercial would be a failure, not the game itself

coldbore
coldbore
11 years ago

im pretty sure that the adds are going to be good 😛 its killzone 2, they could have a friggen unicorn in the add and it would still look like an awsome game

GuernicaReborn
GuernicaReborn
11 years ago

Sony should go to the gamers for the right way to market their games. How would you make millions of people want KZ2, with only a 30 second commercial to do it in?

I'd do something that flashes from gameplay of the ship crashing on Helghast to a real-life KZ2 battlefield and back to in game footage. But it would be much cooler than it sounds.
Or maybe news reports, like Starship Troopers.

Better yet, let Sony figure it out, I don't think I'm cut out for advertising.


Last edited by GuernicaReborn on 1/29/2009 10:48:44 PM

godsman
godsman
11 years ago

I dont think a price drop will come any time soon. It makes more sense that it'll come simultaneously with the PS3 slim. One immediate complaint i have is that the PS3 is "HUGE". PS2, PSP, and DS all exploded in sales when the slim came in. I say 2010 is when the slim comes in.

ps92117
ps92117
11 years ago

yeah hope they spend at least twice as much here in the U S of A, and our fellow bacon eaters at top.

FeyeR
FeyeR
11 years ago

Nothing compared to the money spent for halo 3…

Either way, this is a change and good direction they are heading in. Lets be glad about that.

somethingrandom
somethingrandom
11 years ago

I hope the ads are E3 trailer style. Most of the trailers Sony showed at their press conference were borderline EPIC.

BikerSaint
BikerSaint
11 years ago

Did I just read that article righi?
"Just advertising in the UK"????

So how's about some advertizing for America too?

somethingrandom
somethingrandom
11 years ago

No, the advertising figures for NA just haven't been released, and they may never release.

LividFiction
LividFiction
11 years ago

Sony needs to take a look at the marketing they did for the PlayStation and PS2. If they could put together advertising even HALF as bad-ass as what they used to put out, then it's money in the bank. Here's hoping.

As an aside, does anyone get the feeling that Sony is behaving like Nintendo did when the 64 was competing with the PlayStation?

LividFiction
LividFiction
11 years ago

All right, an example of the advertising! Sony doesn't have to outright say PLAYSTATION 3 PLAYSTATION 3 PLAYSTATION 3 throughout the whole commercial, but at least associate something positive, cool, and awesome–or posicawesome–with your product.

PS3 spot: "This Is Living"
http://www.youtube.com/watch?v=ZJRbf76jXHE

Good lord, what are we supposed to associate with the PS3 here? An old man in a bathtub? An old movie guy? Swords? A woman flushing a toilet? Yeah, the PS3 sure seems awesome here!

PS2 spot: King of the hill
http://www.youtube.com/watch?v=mfvPTn1IoTU

The commercial itself might not make too much sense, but the point is clear: Everyone wants whatever is out there, they're having quite a time getting to it, and they're having quite a time with it (king of the hill). And then we get the PS2 title–everyone wants one, everyone has fun with one.

King James
King James
11 years ago

Sony needs to hit the streets on launch day…with a flood of Killzone 2 paraphernalia. I'm talking t-shirts, hats, helghast sunglasses, WHATEVER. Just get ppl aware that the Halo Killer has finally arrived.

WorldEndsWithMe
WorldEndsWithMe
11 years ago

I want those glasses!

Lord carlos
Lord carlos
11 years ago

Sony needs to push kilzone very hard,the whole nine yards,tv spots,newspapers,billboards & even bus stops.
Littlle big planet,if i were in charge i be sucking that franchise dry,imagine a schoolbag with a sackboy/girl inside,kids would be killing each other for that s**t,hell!what about valentine's gifts that include a sackboy?The ladie friend would love that!!!
The Dude'She's not my f**kin special ladie!she's my f**kin ladie friend'.
Sony should also tv spot The dark knight,R2 & MGS4 in one awesome add!!!

PSN ID: lord_carlos

daizycutter
daizycutter
11 years ago

i should be paid by sony ive spread the word so much bout this game people have bought consoles in my work place because of it !! ..cut me in sony!!..get in cinemas aswell

Douchebaguette
Douchebaguette
11 years ago

W00t. Remember people that Word of Mouth is important aswell. I've convinced 3 people already to get a PS3, and one of them is buying a PS3 purely for Killzone 2 alone.

Scarecrow
Scarecrow
11 years ago

Go go go!!!

Anonymous
Anonymous
11 years ago

Its launching very soon. This should have been promoted extensively a long time ago. They better get in the act NOW.

PS3_Wizard
PS3_Wizard
11 years ago

Whoa, its nice to see your outlook on the PS3 is getting a bit better Josh…What? No "Even if they do market it, it still wont sell because…blah blah blah"? Jeez, it seems like your day with the black goddess (PS3) was well worth it ey?

Can you tell me a bit about this new Alan Wake game that the 360 has to offer?

Anonymous
Anonymous
11 years ago

Alane wake is like a storytelling game. Im hearing good things about it tho..Like this guys fiance dies and he goes on a journey to solve what happened.

It should be top rate if you like those.

And yeah im in a good mood today. To today ill just criticize instead of the trash talk in it. But the "Halo Killer" BS im hearing is kinda funny. Like haven't we heard this a million times already?

PS3_Wizard
PS3_Wizard
11 years ago

Yeah I don't think The first KZ should have been toted as a Halo killer. But If KZ2 is as good as everyone says, K3 should be facing a huge boost to its fan rating. I mean think about it.

If Killzone gets even close to or actually lives up to all the hype, imagine all the cult fans of the series there will be. Being the "Best FPS on a console" is high praises, seeing as how Halo currently holds the title.

Well that will inturn bring about repeat Killzone customers eager for me KILLZONE goodness. The only reason KZ2 might not top Halo is because like you said in a previous post…simply not enough people have heard of KZ2.

If GG steps up with KZ3 in the future, It will no doubt be a Halo killer.

That is, if KZ2 lives up to atleast 75% of the hype (which seeing previews and hearing mass praises that media outlets and beta testers have sung, should be easily done. and THEN some.) Even you can't argue with that Josh, you turd eater, you.

Anonymous
Anonymous
11 years ago

Once again the wizkid brings something that isnt all bullshit.

But yes it needs to be REALLY good now, because ben just posted the price isnt going to drop anytime soon. Which is a shame for all of us.

I really enjoyed the time spent with R2 so I have no dought this will be good. I just hope its AS GOOD as the hype has been. Which needs to come out of the internet and into the mainstream to make it a success.

Godslim
Godslim
11 years ago

yeh if sony want those big sales they really need to push the advertising to the max…..atm all hardcore gamers will be buying it but that isnt the mass of people is it….i think the only reason halo did so good was coz of advertising and hype

Kingharris
Kingharris
11 years ago

Its definitely about time! £2million would get me two bugatti veyrons lol. So when Sony dont market they must save a bomb. Fair Enough.

SerendipityDeus
SerendipityDeus
11 years ago

@ Worldendswithme

add me too i want in, my psn is serendipitydeus im pretty decent in R2, rank 40, i wanna see how u guys play

PS3_Wizard
PS3_Wizard
11 years ago

damn rank 40? add this guy WEWM…

WorldEndsWithMe
WorldEndsWithMe
11 years ago

He's in like a tampon, but go easy one me I got R2 for xmas and I didn't start until I finished Fallout 3, so I'm weak even with all my big talk 🙂 Oh yeah and remember to sign into R2 to accept my PSXE Resistance clan invite,

but PS3 Wizard, Tron_04 still isn't working?


Last edited by WorldEndsWithMe on 1/30/2009 11:56:07 AM