Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009. You've got quite the software lineup – your PlayStation 3 exclusives greatly outstrip the competition – and you've got plenty of momentum with the likes of Blu-Ray, PlayStation Home, and the ever-expanding Network.

Wait…we don't need to tell you. You keep telling us . But we're not the ones you need to convince; you need to convince the mainstream populace. As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and that includes classic complaints like lack of software, price, and Network that isn't as robust as Live. The games are here, you've dropped the price several times (could use another one, but whatever), the Network has Home, the video delivery service is great, and an awesome set of online content awaits all owners. But there's one last drawback that needs to be conquered: the marketing and advertising that never seems to measure up. Recently, you completely dropped the ball in pushing Resistance 2 , and although you said there'd be a huge campaign for LBP…well, we haven't seen much. In comparison to what we've seen for Gears of War 2 and other Microsoft and Nintendo products, you guys continually drop the ball and to be brutally frank, we're quite surprised the PS3 and PSP has done as well as they have. Just imagine what you could do with a significantly heavy push throughout 2009!

This leads me the main point: with the likes of Killzone 2 looming large on the horizon, you absolutely cannot screw this up. Sure, that game will probably sell itself due entirely to review scores and Internet hype, but you could really use this game's release as a launching pad. And you could do it again and again with stuff like God of War III , Gran Turismo 5 , and perhaps even Heavy Rain , Infamous , and Uncharted 2: Among Thieves , so please, don't lose out on this opportunity. Let's see the ads, and let's see them plastered all over the damn place; don't skimp on the bucks and don't hide the biggest games of the generation from the eyes of the public. Everyone is saying 2009 is "the year of the PS3," and you have it all set up for that…now all you need to do is push it .

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Fabi
Fabi
12 years ago

So true, most of the people I know have no idea about what the PS3 has to offer. Some of the commercials have been ok, but it's like they can't even make those memorable for some reason.

And on a sidenote, I'm glad the site is booming, but I kinda miss the old days when it was just me and Aaron posting. Now we have like 50 comments per page.

That was the reason I moved from PSU to here, I'm glad you guys keep a tab on everything that's said here though. Hopefully it stays that way.


Last edited by Fabi on 1/11/2009 11:16:30 PM

Ben Dutka PSXE
Ben Dutka PSXE
12 years ago

You needn't worry about that. 😉

Jed
Jed
12 years ago

I dont think the psxe's popularity is bad. They do a great job of keeping all the idiots out, and still talk to us individually, like real people. That's more than I can say about other gameing sites.

I still feel the sense of community that you cant get anywhere else.

Wage SLAVES
Wage SLAVES
12 years ago

Ive been a devout PSX fan and particularly love Ben's writing and the smaller community. It was already growin when I took the plunge though. Aaronisbla always had great comments and the community is AWESOME compared to any other site.

Sony really needs to stop being that Quiet Prude and play ball. Not in a dirty way but Show Us Your Assets!!!

Akuma_
Akuma_
12 years ago

call me a tool.
but ive ALWAYS wondered what your avatar is ment to be ben?

Arcane Altair
Arcane Altair
12 years ago

Ramza Beoulve from Final Fantasy Tactics.

www
www
12 years ago

U guys are off topic,including Ben……lol

aaronisbla
aaronisbla
12 years ago

yeah, i guess i must have came in right when things were getting busy for this site, nowadays i see new faces everyday it seems, but thats good, you guys tend to keep the trolls out more often than other sites

If sony could just slip an awesome commercial in for this game at the superbowl, that would be awesome. lots of people watch it, including the same type of crowd that plays fps games like halo and cod4. if they see it, they might get interested, but it cant be anything crappy like other commercials, it has to actually show off what the game is capable of, actual footage of the game and not anything like the resistance 2 commercial

WorldEndsWithMe
WorldEndsWithMe
12 years ago

ditto

Scarecrow
Scarecrow
12 years ago

Yeah me too, Ben's been doing Editorials and Analysis on gaming in general for a long time I'm sure.

But man when the site opened this comment section I just had to join in.

It's great, people here are good and for the most part are not fanboys. Fans of Playstation, yes, but not fanboys. We acknowledge that the 360 and Wii have good games and all. But most importantly like don't go on rampages 'bout how the 360 sucks in every comment we make. Yes we do complain 'bout the 360's horrible reliability, which is something factual that people should be mad 'bout. But you don't see us posting 'bout it every day. AND at the same time we also lash out at Sony for backwards compatibility and other things, so we're pretty much a good bunch of people if you ask me.

Jizmack
Jizmack
12 years ago

Well I'm loving support and how people keep screaming it at sony, but i think Sony's market director is like a FRIKIn DUMbAss, i mean resistance is awsome(could use some work) LBP was overhyped but is kool, BUT godforgive sumone get the japanese to see how much they losing out on in America its rediculous.

aaronisbla
aaronisbla
12 years ago

i also posted something like this on the ps blog, im sure they didnt catch it though, i think its a good step with some of the newer advertisements but if they are gonna have commercials for the psn, they need to throw out the fact that its free


Last edited by aaronisbla on 1/11/2009 11:31:56 PM

Jed
Jed
12 years ago

Sony, you need to do what Ben says. Here's a hint, ads in HOME dont count.

I think the commercial where the guy tells his girlfriend that the ps3 is their new movie downloading machine is a good start


Last edited by Jed on 1/11/2009 11:37:34 PM

ps92117
ps92117
12 years ago

hope they make an add of kz2 showing of the nuke , looks dam awsome. I am not sure but i think pre ps3 launch i use to visit this site.

WorldEndsWithMe
WorldEndsWithMe
12 years ago

They don't understand that not everyone is like us and checks the gaming news every day. No ads means not enough exposure to the common folk 🙂

KBsocks
KBsocks
12 years ago

Isn't that what the yankee stadium is for?

karneli lll
karneli lll
12 years ago

And now we wait…

bonifidehustla
bonifidehustla
12 years ago

hope they advertise a lot during superbowl

Scarecrow
Scarecrow
12 years ago

I completely agree with the article.
Though they shouldn't just go the traditional way of advertising only.

They should be CREATIVE with their advertising. Make your consonle/games known in sports/stadiums, like have the PS logo 'round some baseball stadiums. Create events where people get sneek-peaks at games.

Start putting badass commercials when it matters most and please make them more 'bout the game than 'bout the console. This is a big point for me. ps2 and ps1 commercials were more 'bout the game than 'bout the console. Most ps3 commercials focus more on the fact that the game's on the ps3. If they just leave the game be and shine on its on that's all that's needed.

LividFiction
LividFiction
12 years ago

I remember watching baseball every once in a while in the late ’90s and early ’00s, and I was often pleased to see the SCEA and PS family logos amongst the ads around the field. They probably still do this, actually. It's a nice technique, but it's not effective.

Sony needs to take a look at their advertising campaign for the PlayStation and adapt it for the PS3. The PlayStation was portrayed as the coolest, hippest damn thing since Run-D.M.C.'s Adidas, and everyone wanted it.

ps92117
ps92117
12 years ago

By advertisements i meam tv ads, not many game geeks like sports or is that just me.If sony fails to advertises I am gona go the xbot way and say kz2 epic fail cause in that case it would be an epic fail(spend 50 mil to at the end have a game nobody knows about).

Gabriel013
Gabriel013
12 years ago

Almost all multiplat game adverts I see end with "Available on Microsoft 360". Where are Sonys adverts?! I saw a couple for LBP and that might be it.

ps92117
ps92117
12 years ago

hate how ms advert multiplat games to look as if it were exclusive to 360

Zorigo
Zorigo
12 years ago

they do need ads, i never see any ads for them.

Vivi_Gamer
Vivi_Gamer
12 years ago

i saw an ad for singstar the other day……..

what annoys me is when you got multiplatform games, like GTAIV & DMC4 & at the end of it you saw the price of the 360 console. not on!

Banky A
Banky A
12 years ago

Yeah, I only see those now. WTF?!!

xD

cheng
cheng
12 years ago

i really think somebody should start some fort of petition on how crappy sony's advertising skill is, i dont have a clue on how to do it but i'm sure someody out there knows it, n then get all the sony and playstation fans to sign it, send it 2 sony so they can fire the ads department's manager:)
on the other hand, i think capcoms pretty good with their resident evil 5, have u guys seen they project the gameplay to a building,tat was awesome!!seriously sony might learn a thing or 2 from capcom…

Jed
Jed
12 years ago

the is a website where you can start a petition for anything, but I dont remember the url

LividFiction
LividFiction
12 years ago

PetitionOnline.com, but I have yet to hear of a successful petition on this website. The real way to get Sony's attention is to start a massive letter-writing campaign, but even then I don't know how effective that would actually be.

FLYING_APE
FLYING_APE
12 years ago

sony don't need to advertise like microsoft. Playstation is a strong brand

Banky A
Banky A
12 years ago

Microsoft is a stronger brand but yeah I know what you're sayin' bro' 😛

xD

FLYING_APE
FLYING_APE
12 years ago

You sir are a [email protected]^$n& did i say sony ? NO i said playstion is stronger then xbox. Were talikng about videogames.

Banky A
Banky A
12 years ago

Oh ya, sorry mate xD
But still, over here in NZ city my friends don't even talk about PlayStation anymore 🙁
Apart from one friend who's switched to PS3 from Xbox 360. So I can also say Xbox is stronger in my city. Not for long.

😛

P.S. That (jokingly) censored insult hurt xD and he capitalization on 'NO' was ice cold man.
Sorry I offended you 😛 haha


Last edited by Banky A on 1/13/2009 1:13:29 AM

Anonymous
Anonymous
12 years ago

Sony dont need to advertise? Are you retarded?

mastiffchild
mastiffchild
12 years ago

I waited and waied forr the supposed ad blitz we were meant to get(I'm in England)from Sony in the Xmas run in -but nothing came. All I saw were a few Wii Music ads and loads of MS Lips and Gears2 ads(and a lot of those MS ads that give the impression that games are 360 exclusives when they're really multi plats-Tomb Raider and Dead Space inparticular). What did Sony put out? A PSP ad that showed loads but said nothing and one ten second LBP ad. The R2 trailer only seemed to be on at the cinema(if you understood it you already had it on your list anyway)as well which seemed strange.
It's a common moan that Sony don't push their product very well and in Europe that makes some sense seeing as our PS store and Home have less features than elsewhere yet we support the console more than any territory outside Japan. We still have no vid service either and it often seems Sony's desire to compete in the US leaves us on the backburner.
So Sony fail twice. When they preach it's often to the converted and then they fail to reward loyalty.
Look Sony(and SCEE) just do the right thing(it'll be good for you I promise)give all your users the same service then tell the world what you've got. Not us, we know about it all, but mr and mrs "might buy a Wii" and that means an actual TV campaign with ads people get and remember. All your consumers tell you this yet the ads are usually forgettable or non existant. With this years exclusives Sony should be on a real winner(and with the probable price cut it will be more important than ever)but if they don't get the promotion right they risk wasting a great chance to show the world what a great system they have.Here's hoping.


Last edited by mastiffchild on 1/12/2009 3:51:39 AM

Jed
Jed
12 years ago

the wii music ad drives me crazy

Fane1024
Fane1024
12 years ago

I had exactly the opposite experience here in Canada. During the holiday season (and really all year) I've seen WAY more PlayStation ads than either 360 ads or Wii ads, maybe more than the two combined.

I counted them one day because people were having this same debate on another site. If I remember correctly, there were 5 PS3 ads, 2 or 3 Multi-platform ads (surprisingly not identified as 360 only), 1 or 2 360 ads, and 0 Wii ads that day. Those numbers weren't anomalous, either, though I certainly see Wii ads on occassion. AND THIS WAS AROUND THE LAUNCH OF GEARS 2.

Maybe you all just watch the wrong shows. 😉 "Chuck", for instance, is always good for 2 or 3 Sony ads, with occassional other game ads as well.

My point is simply that I think people have a "sky is falling" attitude about the PS3 which causes them to exaggerate any weakness they perceive in Sony's marketing plan (et al.).

FLYING_APE
FLYING_APE
12 years ago

You guys should be getting laid instead of cutting yourself because sony can't advertise.

Also from what ive read from a couple of websites gt5 and god of war 3 won't make it 2009

Jed
Jed
12 years ago

Once again flying ape is talking sh*t and trying to start a flame war.

Do your best to disregard his comments

FLYING_APE
FLYING_APE
12 years ago

Belive me i cannot be bothered with that. I agree with the article but everyone's getting a bit too "i love sony i hope they advertise waaah".

I hope gt5 and god of war 3 will come out but i don't think all those great great great games will come out 2009. If it does F**K ME

Scarecrow
Scarecrow
12 years ago

You're gay

ec0li
ec0li
12 years ago

@Flying_Ape

lol

Ahh, but did you think about getting laid AND fanboying about Killzone2 ads. You didn't think about that solution huh? I'm officially quitting my Flying_Ape fanclub.

You're still funny though!

faraga
faraga
12 years ago

i've seen about just as much ps3 commercials as x360 commercials (and a lot of wii ones) in the Netherlands, but i think the problem is that the ps3 can do so much, how would you be able to stuff that all in a 30 sec commercial?


Last edited by faraga on 1/12/2009 4:42:19 AM

K ASH
K ASH
12 years ago

Its almost like sony is banking on the ps3's lifespan & unique killer games as an investment. Its like they know that most of the 2nd & 3rd world countries that are still on ps2 will update to ps3 when it gets cheaper and they will be able to sell more games overtime rather than once off. So it like this when m$ drops a new console expensive console with a handful off games & sony is going to drop ps3 price with a killer exclusive game library & blueray. If u did not have a ps3 it would be an opportune time to get it.

Blaiyan
Blaiyan
12 years ago

Maybe they know they messed up with the weird ads. It could be that they are trying to save on ad dollars to use it when a few more great games are out this year. Then drop ps3 price and announce the discontinuation of ps2 and hit the world with a large amount of great ads or maybe not.

Fane1024
Fane1024
12 years ago

I think that they just don't have the budget for the kind of ad-blitz that fans want.

People keep calling for both a price cut AND an ad-blitz (as in this article). With all their losses, Sony just can't afford it right now.

Arcane Altair
Arcane Altair
12 years ago

I totally agree with you Ben.

Sony needs to step it up with the advertising this year.

hald
hald
12 years ago

I haven't seen a playstation commercial for ANY of the playstations that i consider beeing good (read: show off what the ps3 can do)

What I have seen is scary dolls, rubiks cubes, awkward "this is living" commercials, and a ps3 with guns, hands, dinosaurs, spiders, subwoofers and squidarms coming out of it.

Some of it is cool. But none of it actually shows what a Ps3 can offer.

I guess I have yet to see a ps3 ad wich shows of the great music/video/internet possibilities.

JohnnyGold
JohnnyGold
12 years ago

i tend to believe that after the universal appeal of the psx, and the ps2, sony is holding their cards on this one.

WE all know about the exclusives in 09, the [i]potential[/i] price cut, the blu ray dominance, etc. all of that is trending towards the system taking off.

as of this moment, sony has the system sold to the likes of us (the consumers that post about the product on message boards, that stay up with the news…)

but the mass consumer has yet to adopt it. that is who advertisements go after. to buy ads now would be, in a sense, pointless.

once sony decides that the ps3 has reached the point in its life where the market can be saturated with it, the ads will come.

the only thing that sucks is they missed a great opportunity to markey LBP. could have done for the ps3 what crash did for the psx so long ago. BUT, im sure there will be a follow up…


Last edited by JohnnyGold on 1/12/2009 6:07:18 AM

cegmp
cegmp
12 years ago

You should send this to Sony Ben and see what they have to say. Might be "interesting"… or not.

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