A lot of veteran gamers love to complain that the gaming industry is inundated with far too many sequels and long-running franchises. We'd like to point out the obvious fact that games like Grand Theft Auto IV , Gran Turismo 5 , Metal Gear Solid IV and Final Fantasy XIII are going to be amazing, but in some ways, we do understand the sentiment. And according to UK boss Rob Cooper, Assassin's Creed proves that IPs can still have an impact in today's game market.

According to a recent interview with MCV UK, Cooper talked about how their latest project has taken retail stores by storm (the game has already shifted over one million units worldwide) and how original games can still make a big splash.

“I think the success worldwide of Assassin's Creed absolutely proves that new IP can live and prosper within the sequel and licensed based competition,” he said. “The industry is crying out for new and compelling content and we’re delighted that AC has lived up to its expectations."

Well, we're delighted, too. It's too repetitive and the glitches are still very annoying, but nevertheless, Assassin's Creed is a big accomplishment on many levels. Furthermore, we would always agree that an IP can be fantastic and help to redefine the way we play video games. Just look at Tim Schafer and what he has given us in the past; very few sequels and a lot of unique awesomeness. More is on the way from him, too, in the form of Brutal Legend . In the end, Assassin's Creed is indeed one of the few original titles that can be considered a "must-have" for 2007, so yeah, Ubisoft is right. Developers can make a great IP that demonstrates high quality and manages to be a sales success.

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