If you think the PlayStation brand is big now, just wait until the PlayStation Phone arrives. That's right, according to Xuecast.com, this is definitely going to happen: Sony is currently working on this new phone project to bring the two worlds of video gaming and portable communication together. Evidently, a "high-ranking official" inside Sony Japan made the confirmation yesterday.

Sony has already submitted an application for a mobile telecommunication device with video game functionality to the U.S. Patents and Trademark Office, so it seems this endeavor is in full effect. Remember, the Sony Ericsson phone has been very popular, and to blend the PlayStation world and the mobile phone seems like a win-win proposition.

"The Playstation is a proven success and so is Sony Ericsson," said Jim Ryan, Sony Computer Entertainment's Co-Chief Operation Officer. "Convergence with the two arms working together is definitely plausible. It is hugely intellectually seductive to have a console oriented phone."

Hey, if you have two uber-popular brand names, than how could it be a bad thing to combine them? We still don't have any specific details on the PlayStation Phone, and we do wonder just how competent it will be as a video game unit, but that's almost irrelevant. What matters is the name, and if it can sell. So said Diptarup Chakraborti, Principal Analyst at Gartner Research Firm- "While the Cybershot and Walkman are better selling brands from the Sony fold, Playstation almost enjoys cult status and two strong brands, Sony Ericsson and Playstation would make a strong success story for Sony." Yup, makes sense.

We'll let you know as soon as we hear anything else about this nifty new gadget. And until we see some sort of official press release, we can't really say it's "official."

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