There was a time when Sega was one of the industry's major players.
In fact, for a while, it was Nintendo vs. Sega in a battle for industry supremacy. Now, though, Sega appears to be teetering on the brink of oblivion.
The company just experienced a major shakeup that involved job losses and the closure of their San Fransico office. Now, former Sega of America chief executive Tom Kalinske has spoken out about the downward spiral. In a new GamesIndustry International interview , Kalinske, who was Sega of America CEO during the '90s, says says Sega suffered from poor decisions.
"It was not inevitable. It could have been avoided if they had made the right decisions going back literally 20 years ago. But they seem to have made the wrong decisions for 20 years."
Kalinske added that one of the main reasons he quit in '96 was because the board rejected his idea of a Sega/Sony collaborative game console. Sega and Sony would've shared the cost of a new system, had the plan worked out. He said he thought it was the "stupidest decision ever made in the history of the business." In retrospect, he was probably right.
At the end of the day, though, Kalinske believes Sega still has some energy left. The company won't go the way of Atari because "you have to really make a lot of mistakes to kill a strong brand." Yeah, well, how strong is Sega's brand right now…?