Electronic Arts wants to give their "player-first" campaign more gas, and now they've selected a driver.
EA has announced the hiring of former Starbucks executive Chris Bruzzo; he is now EA's Chief Marketing Officer.
Bruzzo will lead marketing and communications efforts across web and digital platforms, all with the intention of spreading the "player-first" word. Said EA CEO Andrew Wilson:
"Today, EA creates games and live services for players around the world on an ever-expanding range of platforms and unique ways to play. Partnering with our development and technology teams, Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game."
Wilson called Bruzzo a "brand visionary," who also spent three years with Amazon as its director of strategic communications. The EA CEO said Bruzzo is also a gamer, which is important for such a position, right? His playing days go back to Escape from Rungistan and Ultima in the early '80s, so he's definitely a long-time fan. As for the player-first campaign, it's a good idea…because right now, there are a lot of gamers out there who don't believe EA prioritizes the player.