Electronic Arts hasn't been very popular in the eyes of gamers. But the company wants to change that.
New CEO Andrew Wilson is embracing a "player-first" mentality for the future, as he recently explained to Bloomberg . He admitted that EA hasn't always been viewed in the best light, and that it's important to acknowledge the problems:
"In all honesty, as I came into the role, there was this sense in the marketplace that maybe we weren't doing all that we could for the player. And my objective number one was to really re-instill a player-first mentality; a player-first culture inside the organization."
Wilson has several ideas to make EA a "player-first" company. First on the list is showing games earlier, as they just did at E3. Another way is to release public betas earlier on in the development process, and we're seeing evidence of that strategy with the Battlefield: Hardline beta, which is currently in a testing mode on the PlayStation 4 and PC.
He added that not releasing a new Need for Speed – for the first time in over ten years – this year proves the company's "player-first" idea. The bottom line is they don't want to launch a game until it's "great" and thus far, the gamer response has been "really positive." Well, sure. You mucked up Battlefield 4 and now you gotta fix things. Makes sense.