Well, the price went way up, so it was time to sell.

After the stock value of Electronic Arts shares soared to a six-year high (thanks to a positive earnings report released last week), key executives opted to sell off their stake in the company.

As noted by CVG , EA Games Executive Vice President Patrick Soderlund and EA general counsel Stephen Bene sold all their shares, and COO Peter Moore sold half of his.

Soderlund's 36,133 shares brought in $1,247,936, Bene's 7,771 shares resulted in $259,255, and Moore's 100,000 shares generated a whopping 3,453,140 (he has 108,691 shares remaining). With the stock price sitting in the mid-30s, it's no wonder these guys wanted to cash out. However, EA could be in line for another big year, as they're looking to release Dragon Age: Inquisition , The Sims 4 , Star Wars: Battlefront and more.

Even so, when the stock hits a six-year high, you don't want to miss out.

Subscribe
Notify of
9 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
WorldEndsWithMe
WorldEndsWithMe
6 years ago

Good move before Titanfail hits the fiscal year's bottom line.

Underdog15
Underdog15
6 years ago

Seems like the right time.

Not at all my investment strategy, but then again, the buy/sell market is best left to the big guns with higher risk tolerance.

Bonampak
Bonampak
6 years ago

EA will only have 3 big money makers during the current fiscal year that ends in March 2015.

1. FIFA
2. The Sims 4
3. Dragon Age (this one needs to prove itself)

Star Wars: Battlefront won't come out during said fiscal year. They want to release the game around the time Episode VII hits the screens, later in the year (2015).

The NBA Live game will probably underperform. Especially on current hardware, with its limited user base. Its a dying IP.

There is really nothing else. They have like only 10 titles coming out during this current fiscal year. And only 3 of said titles are likely to bring big money.

Not surprised that they sold their shares. It might be a weak year for them.


Last edited by Bonampak on 5/12/2014 3:00:01 PM

___________
___________
6 years ago

viscerals game will probably release then.
battlefront on the other hand, a few DICE devs have been dropping allot of hints to a holiday 2014 release lately.
probably wont be a massive seller though considering how old the franchise is, not to mention the originals were never massive.

Bonampak
Bonampak
6 years ago

Battlefront is definitely not coming out this year. DICE has their hands full as it is.

They already went on record to say that they will indeed show the game at E3 (tech demo?), but that they have a ton of work ahead of them.

EA already said that the game is set for a Q3 2015 release. Either way, its not coming out during the current fiscal year.

So again, EA barely has 3 money-making games coming out during this fiscal year.

___________
___________
6 years ago

i guess there not too confident in the rest of their releases for this FY then.
does not bode well especially for DAI, allot of people are a bit iffy on that.

Underdog15
Underdog15
6 years ago

Most heavy-level investors aim to sell when high and buy when low. Emotions are always left out of it.

Companies like this will not likely rise at exponential rates. Best case scenario, price stays at a point worth selling and it regularly pays out dividends.

Growth depends largely on hardware sales, which is great because you can predict your own success to an extent on the success of another company with no need to keep pace on a day-to-day level.

When wealthy people like that with no additional ties start selling, that doesn't translate to doom and gloom. It just means they think they can make a profit and reinvest in something else that will grow. Wash, rinse, and repeat.

General rule for many is if it won't grow faster than 2%, then sell and use that cash to invest in something that could yield closer to 10%+.


Last edited by Underdog15 on 5/13/2014 11:16:42 AM

___________
___________
6 years ago

exactly my point, you would think this would be the time to be buying stocks considering all the big highly anticipated games EA have coming over the next year, not to sell them.
given the fact that there selling them, what does that say about the confidence of the sales of their upcoming games?
if your confident your company is going to see better revenue in a years time, you dont go selling your shares!


Last edited by ___________ on 5/14/2014 9:02:39 AM

PlatformGamerNZ
PlatformGamerNZ
6 years ago

well good for them i guess and i wud want to get out too

happy gaming =)