It's just not fair to assume that all gamers are brainless teen males.
That's what Ubisoft Toronto boss Jade Raymond believes, and we have to applaud her for that.
During a recent interview with The Grid , Raymond said she was tired of interactive entertainment "treating gamers like idiots:"
"I don't like the assumption that all people who play games want big chainsaws and women in bikinis. It's like, really? Not all gamers are teenage boys, and even teenage boys want more than that."
The interviewer said that many protagonists in games are often "husky-voiced, emotionless a**holes," which I don't agree with at all but whatever. Raymond's response to that was yes, things need to keep changing but at the same time, we are starting to see increased diversity:
"The video game world is improving, too: We're seeing some variety. Grand Theft Auto has been doing a good job picking interesting main characters in recent years–like the new-immigrant underdog. There still isn't a game where you get to play an old lady. That's my dream."
It's not necessarily my dream to play as an "old lady," but I see her point. The good news is that many games are starting to try new things, and we're also seeing many different characters in current narratives.