I'm guessing many consumers are probably saying: "Well, it's about damn time."
Retailer GameStop seeks to improve your shopping and experience and as such, they've announced a new business unit that will create and implement technology solutions that "better address the needs of today's empowered customer."
It's called the GameStop Technology Institute (GTI), and it will focus on developing affiliations with leading tech corporations as well as academic institutions. Thanks to these alliances, GameStop says they'll explore new R&D processes that will result in new and "innovative business applications." The retailer intends to utilize IBM's open cloud development platform, BlueMix, to build new mobile and cloud applications, for example.
GameStop says their new system will "remove the complexity" of the shopping experience at their stores, which is good news. Maybe it won't take ten minutes to complete on transaction now.
Said GameStop CEO Paul Raines:
"Now more than ever, GameStop's internal rate of change must continue to exceed the rate of change occurring within the retail environments in which we compete. The launch of GTI represents GameStop's commitment to cultivate innovation within the retail industry, as well as lead the charge in discovering new technology advancements to drive positive customer experiences."