Well, that's clever. The clock is ticking in the game, and it's ticking the first time the game hits store shelves, too.

Square Enix has announced an interesting promotion for the upcoming Lightning Returns: Final Fantasy XIII . Basically, you've got a limited amount of time to grab the latest series installment one day early.

The anticipated title is scheduled to launch in PAL territories on February 14. However, for just one hour on February 13, multiple GAME locations throughout the UK will put the game on sale. The fun starts at 13:00 (that's 1 p.m., right?) and the main celebrations will be held at the GAME in Hamleys of Regent Street. That's where attendees will have the chance to win some prizes, and Square Enix teases "special guests." This fits the game's premise, where the heroine must save the world in less than 13 days.

Participating GAME stores will sell the title as long as supplies last, or until the hour runs out, whichever comes first.

Said GAME director Charlotte Knight:

"We’re thrilled to be part of such a unique event. We pride ourselves on bringing the best opportunities to our community throughout the UK – with the chance to get the game at this exclusive one off event, as well as the many prizes on offer, this is not one to be missed."

So, if you're near one of these locations and you're excited to grab Lightning Returns , show up a day early at the appointed time! Check the participating locations here .

Related Game(s): Lightning Returns: Final Fantasy XIII