Alien: Isolation began with a little idea that "went a bit viral" when it was presented to Sega.
This according to Creative Assembly's Alistair Hope and Jude Bond, who spoke to Edge about how a simple tech demo began the snowball effect; eventually, Sega bought another Alien game. Said Hope:
"In a way, that was just us being fanboys, just having a chance to build some alien environments. But that little tech demo went a bit viral within Sega, and suddenly it seemed like this pipe dream of making a game based on the original Alien [film] started to get some momentum."
Bond added that his team has been "very picky" about the kind of people they're hiring for this project, which is probably a good idea. Sega's last effort, Aliens: Colonial Marines , was just terrible. Creative Assembly doesn't want to face the ensuring fallout that TimeGate Studios faced, either. The good news is that if you're going to make a video game based on the iconic "Alien" film, it had better be survival/horror.
That's exactly what Isolation seems like, so…
Related Game(s): Alien: Isolation