A simple word mishap could spell disaster in business.
Did you know that one of the most acclaimed franchises of the previous generation almost wasn't called "Uncharted?" Naughty Dog feared the title would be detrimental to the game's success in the UK, believe it or not.
In a recent IGN interview , Naughty Dog co-president Evan Wells said his team had settled on the name, but former PlayStation boss Phil Harrison (who has since moved on to Microsoft) thought the title was a bad idea. And why?
"We were all ready to go out with [Uncharted]. And then Phil Harrison caught wind of it, and he's like, 'no, we can’t name it Uncharted.' In the UK, if you have a game that's 'uncharted,' that means it didn't do well, it didn't crack the Top 10. So he said, 'no, we can't do that.'"
So, when the trailer for what would later be officially called Uncharted: Drake's Fortune was shown at E3 2006, only the Naughty Dog logo was shown. This led to gamers everywhere settling on the "Dude Raider" moniker because really, it looked like Tomb Raider only with a dude. Harrison eventually changed his mind, which is why now, any avid gamer knows the name "Uncharted."
I think it was the right call, don't you?