They just keep trying.
Fans of the legendary sci-fi "Alien" franchise have been disappointed with how game developers have handled interactive adaptations. The last effort, Aliens: Colonial Marines , was just a mess.
But according to Siliconera , a new title called "Alien: Isolation" may be in development. A new trademark application from Twentieth Century Fox was filed just last week, and it covers "Computer game and video game software; interactive video game programs; video game discs," etc. There's a chance that this is the name of Creative Assembly's new next-gen "Aliens" project, which was announced back in May 2011.
Sega acquired the franchise license in 2006 and we're hoping that one of these days, we get a great game. It is possible, right?