It's common to hear gamers rip into big publishers like Electronic Arts for doing too much of the same ol' same ol'.
However, EA Games executive vice president Patrick Soderlund takes issue with such a theory. He says his company isn't only about putting out simple, commercially safe products; they also like to push the envelope with new IPs. In fact, he told MCV that EA has "six to eight new IPs" currently in the works.
One of them is a new Mirror's Edge and even though that's not technically a new IP, Soderlund is calling it a "revival done in a new way." He added Star Wars: Battlefront , which also isn't a new IP in the strictest definition of the term, but EA is revamping it from the ground up. In short, he said-
"The day we stop making new IP is when we go onto life support. We need to incubate new ideas and push creative boundaries."
For the record, EA did introduce several new IPs this generation including Mirror's Edge and Dead Space . However, it goes without saying that their biggest money makers are the established franchises, and gamers will always accuse new installments in those franchises of lacking innovation. And that's an argument that could go on and on, deep into the night…