The addition of DLC this generation has made the pre-order bonus as common as can be.
There's a lot of competition out there these days so it comes as no surprise that developers and publishers have teamed up so often lately to entice gamers into that all-important full price purchase. Having a strong showing in sales early on is important to the lifetime success of a game.
We've seen extra costumes, multiplayer maps, special guns, even early access to beta tests of games yet to be released. If you watch the news closely you've probably seen a lot of pre-order records being smashed this generation. I wonder though, is that because of all of these enticing little extras?
I know for certain that the number of pre-orders I have put in are way up, but that's because I've never pre-ordered a game before this generation. It was always easier to run to the store and just get the game on day one because extras were rare and I didn't really care about them. The truth is I still don't. For pre-ordering Tales of Xillia I got a sweet upgrade to the Limited Edition, but I would have done it even without that.
I got into pre-ordering because Amazon has a price matching guarantee that has helped and they used to offer $10 credits now and then. I haven't seen one of those in a long time but I keep pre-ordering the games I really want just because it's convenient now.
Do you pre-order now more than before? Do you pre-order games at all? If so, what drives that decision?