No, the ratings themselves aren't changing; just the way they're displayed.

As reported by Polygon , the Entertainment Software Rating Board (ESRB) has revealed that the look of their ratings will be changed for the first time in over a decade.

It's just a slight alteration, as the phrase "Content Rated By" has disappeared and the registered trademark icon has moved from the top left to the bottom right. Also, the actual name of the rating now appears in black on a white background, as opposed to the oppsoite. It might not seem like a big deal, but it's done for the sake of clarity. Said ESRB president Patricia Vance:

"The goal is really to ensure that our symbols are displaying as clearly and legibly as possible in the increasing variety of environments that they're being displayed [in], including online and [on] mobile devices."

Anything you can do to make the ratings more obvious is fine by me. These ratings really can't be missed by parents, especially when they're even more legible now. And all the necessary education is out there, so I don't want to hear any more excuses. Don't know Grand Theft Auto V isn't for kids? Then you're making no effort whatsoever to find out.

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WorldEndsWithMe
WorldEndsWithMe
7 years ago

They should add the tag line that they put on ahem, adult animation titles for the Mature rating (Since there are like zero AO titles) "Absolutely NOT for children."

That'd shut everybody up.

bldudas1
bldudas1
7 years ago

Maybe, there would still be people who buy the games for their children and complain.

Clamedeus
Clamedeus
7 years ago

@bldudas1

Yup, I have seen that happen before.

Killa Tequilla
Killa Tequilla
7 years ago

I don't like change.

WorldEndsWithMe
WorldEndsWithMe
7 years ago

You're in good company here then.

bigrailer19
bigrailer19
7 years ago

I think the old one catches the eye better honestly.

But maybe thats because im used to seeing it.

Sithis
Sithis
7 years ago

I don't see a lot of difference. Only the color scheme is reversed on the top.

booze925
booze925
7 years ago

I've never played an AO game before…

Underdog15
Underdog15
7 years ago

Most you'd have to find online. Most publishers refuse to release a title if it's rated AO. On some very rare occasions when a title gets an AO rating, the devs will tone down whatever got the AO nod to bring it back down to M.

MeXiCaNFiGhTe12
MeXiCaNFiGhTe12
7 years ago

We all have and it's called GTA San Andreas

Underdog15
Underdog15
7 years ago

Eh…. still not clear enough. If parents don't know already, those changes won't make it any clearer. Then need to put a red ribbon inside the shrink wrap. A real thick one that covers part of the box. Then in big huge unmissable letters "NOT FOR CHILDREN".

Even then… I'm not sure some parents would clue in. Or they'd think "That's for other kids, not my kid."

JROD0823
JROD0823
7 years ago

What game cases need to have placed in them is a device that recognizes the approximate age of the person holding the case.

That way, if the person is under the age required to play the game, they would receive a nasty electrical shock to discourage them from picking it up again, and continue receiving shocks until they drop the case out of their little, grubby hands. ūüôā


Last edited by JROD0823 on 8/3/2013 6:54:47 PM

Underdog15
Underdog15
7 years ago

Good call!

Might be a problem for adults with Dwarfism, though…. :p

Beamboom
Beamboom
7 years ago

The problem with these ratings are that far, far too many are rated too high for no apparent reason or at the very least very nit-picky reasons.
That's why many parents tend to ignore these ratings cause really, you need to know the product and make up your own mind since these labels are not of much guidance at all.

If something is rated "teen" it essentially means "for ANYONE who are able to comprehend the content".
If anyone in the rated product mutter one tiny hint towards alcohol or drugs, or mildly swear if they hit their thumb with a hammer and WHAM-BAM thank you ma'am: It's "MATURE" slapped all over the product.

So they need to change the entire rating system. Unless these ratings turn a tad more in tune with reality they are next to useless no matter how easy they are to read.


Last edited by Beamboom on 8/3/2013 5:50:08 PM

Underdog15
Underdog15
7 years ago

Can you give me an example of an M rated game that is good enough for children?

Wolfmaster
Wolfmaster
7 years ago

Most parents buy what ever game their little rug rats want just to shut them up, then they get upset because little Billy is playing a game like Killzone or Halo. It really doesn't matter what they look like most parents won't be looking at them anyways.

DeathOfChaos
DeathOfChaos
7 years ago

The only difference are some subtle text and border differences, lol. Great job, ESRB people xD

Underdog15
Underdog15
7 years ago

You'd be surprised what market information returns come back with extremely minor changes.