Everyone is assuming Sony will drop the price of the PS3, what with the new PlayStation 4 on the immediate horizon.
But it won't happen tomorrow. In speaking to GamesIndustry International , UK PlayStation marketing director Fergal Gara said there are currently no plans to drop the PS3 price.
And that's partially because it's a system "where it hasn't been particularly easy to get the costs down." There's no doubt that Sony factored this into the design of the new PlayStation, because the PS4 is much easier to produce. However, Gara believes that the PS3 will remain relevant for several years to come (as the PS2 did after the PS3 launched), so it'll act as an "entry level machine" for many people new to gaming. Said Gara:
"…it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There's still a lot of love for PS3."
Yes, yes there is. And the more we hear from Sony, the more we realize just how important it was for them to keep development and manufacturing costs for the PS4 down , right from the outset.